Whether your blog is a business blog or a personal blog, you want a large audience, popularity, plenty of comments and good traffic volumes. For this, you need to generate and upload content regularly, which means you need a viable content strategy. A good content strategy helps you obtain clear direction as to content planning, creation, deployment and management over time.
1. Determine Content Goals
Your goal may be to make X amount of money, or X amount of traffic in one year. Consider your marketing goals as well while you’re at it. Based on your goals, determine content quantity, upload frequency, content types, number of posts a week, traffic and comment numbers.
2. Content Calendar
Align your marketing, PR and editorial efforts in your calendar, along with content release schedules, promotions, social media status updates and so on. Maintain a content calendar for at least 6 months at a time.
3. Content Creation And Upload Schedule
Create a writing schedule based on your posting timelines. You’ll need a master schedule if you’re working with a team of writers and guest posters, so that everyone’s on the same board.
4. Content Types
Based on your business and promotional goals, consider all the content types you want to create and publish. Your evaluation is not just for your blog, but for the guest posts you want to submit. You’ll need to research and understand what content types your host blogs prefer.
Content Creation And Publishing
5. Standard Content Style Guide
Create and follow a standard content style guide. Base this guide on your brand; use the colors of your logo, and let your content style reflect your brand message. When you review content, use this style guide as a reference and check that you’re maintaining consistency in every aspect.
6. Content Review Process
Your review process should include certain steps. Check consistency as per style guide, do a spelling and grammar check, do a tag check to see that the right keywords are embedded and so on. Make sure your content creators and your guest posters follow this process.
7. Tag Evaluation
Run Google Analytics and familiarize yourself with the popular keywords and keyphrases your audience looks for. Make sure that you include in your metatags – your header tags, title tags, image tags and so on.
Investment And Business Perspective
8. Special Content writers
You may need to hire writers for special content if you have a large enough blog and if you have need for special writing. For example, if you need to write and publish an eBook, or create a professional video for sale, or a mobile app – you will need the right expertise. Plan for these in advance based on your marketing goals and consider the investment you’ll need to make.
9. Content Inventory
You need to create an inventory process to take stock of the content on your site. There are many ways to use archived content, including creating premium content pages, eBooks, infographics and so on. It’s good to know what you have, when was it published, what kind of content it is and so on. This kind of inventory process will help you identify posts that can be published again, or post that’s been incorrectly categorized. You can also check and fix broken links and clean up spam comments.
10. Content Curation
Your content is a valuable business asset. Regularly review existing content and put them in the right categories. This kind of curation will help you create dedicated landing pages for popular content types, so that people get to the right content when they click a category on the sidebar. You can use widgets for this purpose or create a special program to bring your top content lists to reader’s attention. What’s more, you may even be able to spin-off additional articles using existing content as a base.