Each post is important, along with the impression it creates and the people it convinces. It’s important, therefore to have the ingredients of a successful blog post formula. This comes from defining every aspect of what a successful blog post means to you. Here are the 15 essential ingredients of an effective blog post.

1. Define A Clear Purpose For Each Post

Define a clear purpose for each post based on its type – for example, your goal from a product review is to make a certain number of sales. Your goal from a guest post could be to generate backlinks to your site. Your goal from a series of tips could be to bolster your email list.

2. Select Topics Based On Reader Requirements

Readers are of primary importance when it comes to your blog. Don’t assume to know what they like. Do proper research; check other blogs to see what works. You can always take inspiration from what the top players in your niche area are doing.

3. Look Up Search Engine Matches For Your Keywords

Note the suggestions on Google for your keywords. Then use the same keywords on Quora and Yahoo Answers. Follow this approach by running phrase matches on the Google Keyword Tool. The point of this exercise is to pick up potential keywords for your new topic that has medium or low competition.

Write A Great Topic..

15 Ingredients To Create An Effective Blog Post 4. Do Enough Research

Analyse similar posts on your competitors’ sites (focus only on top-level authority blogs). Read comments and understand how much value was provided, what gaps can be filled and what more you can offer.

5. Create A Great Headline

Your headline is the first thing people will see, whether it’s on your tweet or your newsletter. Make sure your headline is compelling enough to make people want to click your link.

6. Put All Your Effort Into The First Paragraph

Reader patience differs – so make sure that the first para encapsulates the essence of your post. Be sure to include a loop at the end so your readers feel like skimming the rest of the topic.

7. Add More Value

Focus on writing a useful, practical article including facts, tips and tricks that others have not included. Focus on over-delivering – not under-delivering or delivering the same. Make your post stand out.

8. Engage Your Reader

Ask ‘what do you think’ questions at periodic intervals in your post. Get your readers thinking – evoke a response. Reading your post should be an interactive process and not like reading a school essay.

9. Make Sure It’s The Right Length

Your research phase should tell you how many words to use for what kind of topic. For example, you can write a long article with tons of tips. However, if you’re writing a product review, keep it short and sweet.

10. Do A Wrap Up

At the end of the post, include a few ideas to take away. These are the ideas that people will retain for a long time, even if they forget the rest of your post. For example, if it’s a post about personal growth and development, write down the specific benefits in real time.

11. Include A Call To Action

Based on the goal you set for your post, include a call-to-action that clearly indicates what you want your readers to do. If you want them to sign up, ask for it and put up your form. If you want comments, ask for them. If your post is a product review, don’t forget to include the product link at the end with a request to check it out.

Promote Your Post…

12. Social Media

Add a few lines describing your post and why you’re sharing it on social media. Create a teaser for your post with a loop so that your subscribers will feel compelled to click the link.

13. Newsletter

Announce an upcoming new post in your newsletter at least a week before it’s due. Create a sense of anticipation. Include a teaser and a loop. After the post is uploaded, include the link in your newsletter with an announcement and a couple of lines explaining how the post will benefit your readers. Keep their attention engaged and focused on the post.

Analyse The Results Of Your Efforts So Far…

14. Goal 1: Subscription

Create a new named subscription form for your post. Check the tracking ID for that form to know how well the form converts. Compare this conversion rate with other forms and you’ll know if your post was successful or not.

15. Goal 2: Sales

Use Google Analytics to check the referral information on the target page of your product link. You can easily find out which pages your traffic came from. Note the ones that came from your post and you’ll have the metrics you need.


About The Author: Dean is a freelance writer and specialises in writing about topics related to conversion funnel optimization, landing pages practices, customer acquisition and website uability.