Google is now indexing Facebook comments. As you may well have known, until now comments left on sites such as Facebook, Disqus and Intense Debate were ignored, but this is now changing, with Google now indexing Facebook comments as they do text on any standard web page.
With the Googlebots now crawling comments left on Facebook walls , with commenters’ names and titles being included, it’s well worth thinking about how this might affect your SEO strategy.
If you’ve not really considered using the comments box much in the past you may start to think about the SEO advantage offered by having highly relevant, useful comments now being indexed and listed by Google. Of course, this comes with a caveat, that spamming will not be looked upon kindly. Commenting only for the potential SEO gain is not the way to win friends and influence people.
But with Facebook also announcing recently that its Comments plugin now has the facility to allow people to subscribe to you from within the comments box, the game is definitely on in terms of using Facebook comments. (https://developers.facebook.com/docs/reference/plugins/comments)
By leaving highly useful, professionally written and relevant comments you can now not only potentially gain SEO strength, but you could also see your subscriber base expanding. It’s a double win, and definitely worth a look.
Have you been using comments as part of your social media marketing strategy? How do you think these two recent developments might affect your SEO strategy in future? Do you foresee any potential problems?