When it comes to SEO and online marketing there is a great deal of advice available and plenty of recommendations as far as what the best tactics are to use. The trouble is that all too often these lists of tactics or articles packed full of advice overlook some of the most obvious and fundamentally important issues which need to be considered along with any effective SEO campaign.

number 2I have seen otherwise perfectly good online marketing campaigns fall flat on their face simply because the company failed to spot some of the most obvious problems which should have been identified straight away before anything else got started.

Make sure you don’t fall foul of these easily overlooked SEO tips and tricks by thinking about the following two points:

1. Proofread. I’ve heard some people complain that they don’t like to proof read their web content, articles or blog posts because it’s a boring task. Well, if you’re so bored reading your own content and articles, what does that say about the quality of your writing? What makes you think anyone else is going to read it if you can’t be bothered to yourself?

But the fact is that I have literally lost count of the number of times I have seen web content and SEO articles contain spelling mistakes which not only put off people and search engines, but in many cases actually contain misspellings of the keyphrase for which it’s optimised! A little proofreading can make an almighty difference.

2. Optimise for humans, not for robots. Let’s get this straight: humans have wallets, bank accounts and an almost innate desire to spend. Robots not only have no money, but they really don’t care one way or the other about your revolutionary battery operated left handed loofahs.

If you write web content, articles and blog posts for real people, making your content read well, capture the readers’ interest, entertain and inform, then you’ll find your pages re-visited, linked to, shared, talked about and made to work for you.

Write for a robot, trying to integrate every single SEO rule you’ve ever come across into every sentence, and you’ll lose the interest of that part of your audience with money.