How much of your traffic comes from Google? It’s usually easy to see by referring to your traffic logs or website analytics. Hopefully you’ll have no more than 75% of your traffic coming from Google. If it’s anything more than that, you could be missing out on a massive revenue stream. The reason is because Google is now down to around 65% of the search market.
This has resulted in Bing and Yahoo increasing their hold and handling an increased level of search traffic. Together Bing and Yahoo represent a quarter of all search traffic, and so if you’re receiving more than three quarters of your traffic from Google, your SEO is clearly lopsided, and doing little to gain the attention of the growing number of people turning from Google to use alternative search engines such as Bing and Yahoo. So what can you do to rectify this imbalance?
First of all, check your robots.txt file, and make sure that the Bing spider is actually allowed to crawl your site. Amazingly there are many sites which only allow Google’s spiders to crawl their content.
Secondly, take advantage of the webmaster tools and advice provided by Microsoft. If you haven’t done so already, we suggest you check out the Bing Webmaster Center Blog, where you’ll find lots of advice on what you should be doing to help make your site Bing friendly. You could be looking at an extra 25% traffic!
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