If you’re thinking about using Twitter to promote your business, or you’ve already begun using the micro blogging service but haven’t yet got very far, here are some of the top mistakes we see people making every day.
1. Doing nothing. Incredibly it’s estimated that almost 30% of Twitter accounts contain one or fewer tweets. That’s one or none in other words. For a Twitter profile to succeed it has to be active, and continue to be active, every day. Take time off and watch the statistics plummet. If you’re going to use Twitter, make sure you realise just what a commitment it will be. An empty, or virtually empty profile will do your business’s brand no good at all, and may even undermine its authority and commitment to service.
2. Doing too much. If you start tweeting every time you blow your nose or make a cup of tea people will simply ‘Unfollow’ you. Tweet several times a day by all means, but not every few minutes.
3. Doing the wrong thing. If you run a business, and you have established a hugely successful Twitter profile with masses of followers then occasionally you can be personal. But when you’re just starting out it’s best to keep things professional.
4. Doing your own thing. Twitter is a conversation – not a monologue. If all you do is publish adverts and blatant promotional content, without ever replying to other people, responding to them, commenting on what they say or retweeting other people’s posts then what’s the difference between you and an annoying web banner?