One of the things you need to be focussing on right now is trying to make sure that as many of your visitors as possible stay on your site for as long as possible. Obviously this is important if you’re going to try to convert visits to sales, but these days it’s important to make sure that visitors stay for as long as possible so that the search engines see your site as providing interesting, relevant content. But how do you go about achieving that?
Obviously making sure that you’re providing good quality content that’s engaging, interesting, original and informative is one thing, but there are a few little tricks you can employ which may help sway things in your favour a little.
1. Include a video. Don’t schedule this to play automatically as this can be rather off putting, but including a video is a great way of keeping people on the site for longer, at least if they choose to watch it. It doesn’t have to be fancy – just a friendly introduction to the camera will usually do.
2. Split your content. If you include great content on the page it’s usually best to divide it into a teaser paragraph and then the main event. Include the teaser paragraph at the top of the page where people will easily see it and start reading. If it’s well written they’ll want to carry on reading a bit more, and will need to scroll down to see the rest. This increases the time on the page, as well as increasing the chance they’ll keep reading if they’ve scrolled down, because sub consciously they’ve already committed to reading more.
3. Move adverts out of the way. It’s tempting to stick adverts in prominent places to increase the chance someone will click it. But in fact ads placed in prominent positions are not only going to be taking people away from your site, they’ll miss the great content you’ve spent so long creating. If you must have ads, move them out of the way so they’re not too distracting.
4. Encourage click throughs to internal pages. Although it may seem logical to have calls to action (i.e. quick contact forms, quote forms etc.) on the landing page this discourages visitors from clicking through to other pages on your site. Give them a reason to navigate to your internal pages.