People who run websites often look to Google Analytics to help them determine which of their efforts are pulling and which are not. Additionally, there are many people who are long-time users of Analytics, who continue to discover features the more they use the site. Here are few that are often overlooked or require a more advanced knowledge of the site to take proper advantage of them.
1. Day Of Analytics
For people who use Google Analytics to keep track of their efforts on per click writing sites, the ability to find out what their numbers are on the day they post an article can be invaluable. For example, a writer who writes for websites like Examiner.com may follow a big story like the Grammys. For this, she may post an up-to-the-minute report. For example, one report on the red carpet; another report on Taylor Swift’s dress; another report on a pre-show concert and other reports. The day of reporting capabilities of Google Analytics will help to know which types of stories resonated with readers and which didn’t. She can use this knowledge to select topics for her future reports based on knowing which subjects pull in the most readers.
To access this, you need only to click on the calendar on the day in question. So if today were February 5th, you’d click on that. Normally, Analytics will not show these results on the day of unless you click on this tab.
2. Entrance Keywords
For the user who is trying to build a following for a niche site, Analytic’s Entrance Keyword feature is very handy. For example, if you’re trying to draw in readers based upon the keywords “comfort foods”, then you’ll want to know if the last blog post you wrote using this keyword phrase is pulling in because you used this series of words as opposed to another one. The Entrance Keywords tool will tell you what search terms people were looking for when they found your site.
This is a corollary tool to Entrance Keywords. This tool allows you to visualise the keywords as a series of dots, which you can use to determine conversion rates, visitor frequency and other elements. It gives you an idea from a visual standpoint about which words are most important. For example, a larger dot may indicate that a keyword was used less frequently and over fewer pages, but had a higher conversation rate than other words that also ranked as Entrance Keywords. You find this by going to the Keywords tab and hitting “Visualize.”
4. Week or Month at a Glance
Many people do not use this function, but if you have multiple sites, it can be a useful web marketing tool. On the main page, there is an option to separate the information out based on the day, the week, the month, or the year. This helps you make side-by-side comparisons of all the data for each of your sites, which you can then use to make future plans.
5. Social Media Tracker
Facebook, Pinterest, Twitter and other social media sites play an important role in the marketing campaign for many a website. Analytics social media tracker makes it easier for you to track which social media sites bring you the most ROI. For example, if you learn that you get most of your views from Pinterest, your time is better served by adding more information to that site than the others. Analytics makes the process more efficient for you.
The advantages of learning how to use Google Analytics can mean the difference between a website that does “OK” and website that helps you make your conversion goals. These have represented a few of the advanced tricks users can take advantage of in order to bring more users to their sites.