SEO marketing is a little like juggling – you have to focus on several different balls at once, keeping them all going at the same speed. Keep the pace going and you’re fine, but let one slip and you could find the whole act crumbling rapidly.
Many businesses start their SEO marketing campaigns full of optimism. Never mind juggling three balls, they dive right in there with seven or nine. Well, if you’re going to do it, why not do it properly? After all, how hard can it be to throw out the odd blog post, tweet, article and such like?
Well, the answer is – very, but sadly too few businesses fully appreciate this. Grabbing Twitter profile IDs, Facebook pages, blog names, domain names and so much more all seems fairly sensible, after all, it’s your brand, and you wouldn’t want anyone else nabbing it before you do. But once you’ve got all those IDs, pages and locations, what next?
If you’re going for a full rebrand, or the launch of a new business then you may not find it terribly hard to get a few blog posts written in advance, stockpile a few articles, press releases and similar, and drip feed these over the first few days.
But then comes the traffic, hopefully, and with it an increase in business. This is where the real trouble starts for many people, because they are often torn between dealing professionally and appropriately with the increased interest and business, as well as maintaining the regular stream of fresh new content across the various social media platforms and SEO marketing outlets.
Don’t expect me to provide the answer as to what you do in such situations, because that really has to be down to you, your budget and your priorities, but there is a better solution, and that’s to avoid getting into this situation in the first place. So here’s my advice.
Begin by dong some research. A little market research never hurt anyone, and could very well save you a massive headache later. It’s all very well having a dozen different social media platforms and profiles, and by all means reserve the names if you feel there’s a possibility of losing them to someone else. But don’t feel you need to actively use them yet. If you don’t use them, no one’s going to notice, because there’ll be nothing there to notice.
Instead, find out where you’re most likely going to find your prospective customers. For many people sites such as Twitter and Linked In tend mainly to aid in B2B (business to business) networking, and whilst this is hugely important, it may not be the best path for you to begin with. You may feel your potential client base is best reached through blogging and article marketing, perhaps using sites such as Squidoo or Hub Pages. If this is the case then focus on these, perhaps just one or two to begin with.
Once this starts to get under way you will hopefully see an increase in traffic, and based on this, and how much extra work this generates, you can decide whether to expand your use of social media platforms or instead just keep things turning over as they are. It’s like juggling with three balls, and succeeding, but deciding to stick with three balls, perhaps increasing your repertoire of tricks and notoriety, rather than jumping straight in to juggling nine chainsaws and finding you’re going to have a real job typing in future.
Has this been your experience? Did you find your initial marketing drew a bigger response than you’d expected? How did you manage to deal with that in the long term? Share your experiences and your advice, and help others who may be starting out.
Image Credit: jeffthejuggler.com