No one can be in any doubt at all that the world’s biggest search engine is Google. It’s now even in the dictionary as a verb – ‘to google’. But what about the second biggest search engine? Is your business marketing itself effectively through this channel too?
Clearly you’ll want to make sure that your business appears high up the results pages on Google, but how much time and effort are you investing in making sure that you’re appearing in the results of the second biggest search engine? With two billion hits a day, the second biggest search engine can certainly drive plenty of traffic your way. There’s just one question – what is the second biggest search engine right now?
If you thought it was Bing, then you’re wrong. Facebook? Wrong again. Twitter? No, still wrong. Perhaps one of the most astonishing facts is that the world’s second biggest search engine is actually owned by Google.
Six years ago a couple of PayPal employees set up a video sharing website called YouTube. Five years ago it was bought by Google for $1.65 billion, and today it’s delivering over 2 billion views a day, 24 hours a day. More and more television programmes are showing clips and videos from YouTube, whilst YouTube is now showing a greater variety of mainstream television programmes than ever before.
Many of the biggest brand names in the world, including Coca Cola, Honda and Nokia, are using YouTube as both a marketing and an advertising platform to great success. Whilst some small and medium sized businesses have cottoned on to the very real opportunities offered by YouTube, an alarming number haven’t. Yet which is easier – sitting down and writing out a full SEO article, proofreading and editing it, and then manually submitting it to a dozen article directories and blogs, or sitting in front of a web cam for 2 minutes chatting about a particular idea, concept, product or technique?
Obviously you’ll want to make sure the video is of good quality, and then you’ll need to market it and create an appealing and well optimised channel, but the amount of time and effort required is minimal considering the massive amount of traffic which could be generated.