A quick search online will easily reveal a number of people expounding the view that it is impossible to optimise web content or articles for the algorithms used by search engines implementing Latent Semantic Indexing.

An almost identical search will also reveal just as easily a wealth of experts advising that optimising content for Latent Semantic Indexing is the only viable way in which your website is likely to be picked up by the search engines and promoted for relevant keyword searches. So which group of experts is right?

When you look more closely at what those people are saying they suggest that it is not possible to optimise for LSI, much of their argument rests on be supposition that what you are trying to do is to influence or control the way in which the search engines’ algorithms work. However this is a little like building a kid’s sandcastle in the hope that this will stop the tide coming in. Fortunately this is not what LSI optimisation is about at all. It is about accepting the tide will come in, having a highly detailed understanding of where, when and how the tide will be coming in, and optimising the placement, structure and construction of your sandcastle to maximise success.

Failing to optimise effectively for the LSI algorithms may well result in your content be entirely untouched by the tide of the search engines’ spiders. Effective LSI optimisation will not only mean the tide is far more likely to pick up your content, but carry it high on the waves crashing onto the shores of a far greater audience than can ever otherwise be possible.