PPC Or Social Advertising – What’s Best For Your Business?

Conversion Rate Optimisation | Digital Marketing | Facebook Promotion | Lead Generation | Paid Search (PPC) | Social Media Marketing (SMM)
What's best for your business budget? PPC or a paid social media advertising model? Webpresence looks at the pros and cons of each to help you decide!
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Awareness And Links: The True Power Of The Press Release

Content Marketing | Digital Marketing | Link Building | Website Promotion
The clever content marketer will be able to maximise a press release's influence and get a message out to the public instead of doing one for a few links.
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The Critical Importance Of A Unique Selling Point

Content Marketing | Digital Marketing | Inbound Marketing | Lead Generation | Link Building | Online Branding | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
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The Death Of Link Farming, And The Rise Of Content Marketing

Content Marketing | Digital Marketing | Panda | Penguin | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
Google’s Head of Webspam flexed his muscles last week when he confirmed via his Twitter account that his team “took action on several thousand linksellers in a paid-link-that-passes-PageRank network” on 15 May.
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The Search Benefits Of Google Authorship

Content Marketing | Digital Marketing | Google+ | Local Search | Social Media Marketing (SMM)
Read Webpresence's guide on how Google authorship affects search results, improves social interaction and its other overall long-term benefits.
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How To Maximise Your Social Media Potential

Digital Marketing | Facebook Promotion | Google+ | Linkedin | Online Branding | Social Media Marketing (SMM) | Twitter Marketing
Here are Webpresence.tv's top tips for getting the most out of your social media presence and maximising your brand’s potential reach online.
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5 Huge Recent Google Movements You Should Be Aware Of

Digital Marketing | Google | Panda | Penguin | Search Engine Optimisation (SEO)
There has been a flurry of Google activity recently that’s caught the eyes of the search community. Here are 5 recent Google changes to be aware of.
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How To Rule The Regional Roost With Local Online Marketing

Digital Marketing | Local Marketing | Local Search
Businesses have never had so many free tools to promote their brand. Here's how a local social media campaign can improve a small brand's presence online.
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10 Ways To Climb To The Top Within Your Niche Community

Community Building | Content Marketing | Digital Marketing | Social Media Marketing (SMM)
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6 Ways To Improve Your Sales With Clean, Creatively Designed Product Pages

Content Marketing | Conversion Rate Optimisation | Digital Marketing | Website Development
Here are some simple steps to incorporate into your product pages to help improve conversions by producing a clear and creatively-designed website.
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