So Why Isn’t Article Marketing Dead Yet?

Article Marketing | Content Marketing | Google | Inbound Marketing | Link Building | Search Engine Optimisation (SEO) | SEO Copywriting
I am still astonished at the number of people who have walked away from one of the most effective and long-lasting search engine optimisation and website marketing strategies, all because of a couple of innocent monochromatic animals.
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3 Ways To Encourage Active Engagement With Your Blog

Blog Marketing | Content Marketing | Inbound Marketing | SEO Copywriting
I've been carefully reviewing a number of my articles and blog posts from the past couple of years. In particular what I have been looking at is to see just exactly which posts and articles are considered to provide more value to readers.
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Really, What Is The Point Of Blogging?

Blog Marketing | Content Marketing | Inbound Marketing
Everybody knows that one of the most important online marketing approaches is to have a blog, and to regularly update that blog. Everyone knows this, and millions of businesses are blogging every day. But is it all just a bit pointless? Spending time every day, or every few days, coming up with new content, writing it out, formatting it and publishing it could well be a complete waste of time.
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Is PPC Dead? Why Pay Per Click In 2012 May Be Ill Advised

Digital Marketing | Inbound Marketing | Paid Search (PPC) | Search Engine Marketing (SEM) | Social Media Marketing (SMM)
Whether you call it pay-per-click (PPC), cost-per-click (CPC) or just plain old Google Adwords (not that Adwords is by any means the only paid advertising platform of this type), research from a YouGov survey reveals that only 18% of businesses actually manage to recoup the cost of their PPC campaign, let alone make a profit. But why? Is PPC no longer an appropriate strategy? What has changed to lessen its effectiveness?
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How To Create An Effective Call To Action Through Social Media

Facebook Promotion | Inbound Marketing | Social Media Marketing (SMM) | Twitter Marketing
As both the infographic I published last week and my blog post made clear there is a huge gap between what businesses think is going on, and what is actually happening. I mentioned that I would be providing some practical tips on how to create an effective call to action through social media, and today I'm going to offer what I believe are the most important aspects to creating an effective call to action.
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Why Over 75% Of Businesses On Twitter Are Doing It Wrong

Inbound Marketing | Social Media Marketing (SMM) | Twitter Marketing
A brief look online would seem to indicate that most business owners and online marketing professionals are fully aware of the power which social media has to offer businesses. Yet as the infographic below clearly demonstrates there is a woefully large gap between assumption and fact.
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Inbound Marketing – Essential Stats You Need To Know (Infographic)

Content Marketing | Inbound Marketing | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
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