‘Massive’ Google Update Highlights Importance Of A Strong SEO Strategy

Google | Panda | Penguin | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO)
A massive Google update has been unleashed and hit content publishers hard. Here's why it's a big reminder to keep on top of your SEO strategy.
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How Progressive Is Your White Hat SEO Strategy?

Google | Panda | Penguin | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO)
Google's been quiet on the update front but that's all set to change in the next few weeks. Here's why you need a progressive, white hat SEO strategy.
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Can Google Really Define Quality Content?

Content Marketing | Digital Marketing | Google | Panda | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO) | Yahoo
The death of the Yahoo Contributor Network shows that Google holds all the cards when it comes to defining quality, but does it have a right to?
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Not Even Big Brands Are Safe From Google Panda

Content Marketing | Digital Marketing | Google | Panda | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO)
Google has released the latest update of its content algorithm. Panda 4.0 has claimed a number of big scalps and rewarded sites focusing on quality content.
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Creating A Panda-Proof Content Strategy To Generate New Leads

Content Marketing | E Commerce | Inbound Marketing | Lead Generation | Panda
Webmasters have noticed a Panda refresh has been released by Google. Here are Webpresence’s tips to generating leads with a Panda-proof content strategy.
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5 Key Steps To Take When Removing A Google Penalty

Content Marketing | Google | Panda | Penguin | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
Been hit by a Google Penalty and want your search visibility back? Read our simple Reconsideration Request guide to find out how!
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The Death Of Link Farming, And The Rise Of Content Marketing

Content Marketing | Digital Marketing | Panda | Penguin | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
Google’s Head of Webspam flexed his muscles last week when he confirmed via his Twitter account that his team “took action on several thousand linksellers in a paid-link-that-passes-PageRank network” on 15 May.
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5 Huge Recent Google Movements You Should Be Aware Of

Digital Marketing | Google | Panda | Penguin | Search Engine Optimisation (SEO)
There has been a flurry of Google activity recently that’s caught the eyes of the search community. Here are 5 recent Google changes to be aware of.
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The Upcoming Google Penguin 2.0 Release – How To Protect Your Website

Google | Link Building | Panda | Penguin | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
Google’s Head of Webspam Matt Cutts has confirmed that the next generation of Penguin is on its way and also says the new release will be significant.
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