A little over a year ago Facebook launched its now ubiquitous ‘Like’ button. Whether planned or in response to Google’s ‘+1’ button, Facebook have this week launched  a new button – their ‘Send’ button., For website owners and online marketers this provides the chance to include both Facebook buttons – but why would you want to?

FacebookAs you almost certainly know, including the Facebook ‘Like’ button on your web page or blog post gives visitors the chance to make their interest in your content known to anyone and everyone who can view their profile. This can be pretty powerful, but sometimes it’s just too much. There may well be cases where people would click your ‘Like’ button, but they typicaly don’t because they don’t feel that it’s necessarily relevant or appropriate for the majority of their followers.

This is why Facebook have launched the ‘Send’ button. By clicking on this visitors see a small form open up which allows them to enter a brief message and select groups or individuals from their Facebook profile who they feel would be interested in seeing your post, page or article.

So for example, if you were selling wedding stationery a visitor might not feel it was relevant to include a link on their profile by clicking the ‘Like’ button, but they may know a few people who are planning on getting married. So rather than ignore the ‘Like’ button and leave your page un-referred, they might now be tempted to click the ‘Send’ button, sending the link to just those people who might be most interested in it.

This clearly means that the traffic is likely to be much more targeted, with people more likely to click the link and find out more. A personal recommendation from someone you know is always regarded very highly, and so as well as having more targeted traffic, the personal touch through the referral is also likely to add credence to your page.

If you’d like to add both the ‘Like’ button and the ‘Send’ button to your website or blog you can use the following code:

<div id=”fb-root”></div>
<script src=”http://connect.facebook.net/en_US/all.js#xfbml=1″></script>
<fb:like href=”example.com” show_faces=”true” width=”450″ send=”true”>
</fb:like>

On the other hand, if you’d like to include a standalone ‘Send’ button then use this code:

<div id=”fb-root”></div>
<script src=”http://connect.facebook.net/en_US/all.js#xfbml=1″></script>
<fb:send href=”example.com”></fb:send>