Facebook has announced another change (http://bit.ly/dwYeql) , and typically this was at the weekend, so people are now only just starting to get to grips with what the changes mean. For website owners, it means three things, one of which could be particularly exciting.

The first change is that if you’re using the iFrame version of the ‘Like’ button, comments are now available. This means that anyone clicking the ‘Like’ button on your site can include a comment, which is highly likely to have a very positive impact on the amount of referral traffic sites receive.

The second change is that more robust analytics are being introduced, include ‘ref’ and ‘source’ parameters. This means that it will now be easier than ever to identify exactly where and how your visitors are interacting with your site, giving you the chance to make changes, and focus on developments in the best possible way.

Finally, the third change, and quite possibly the most exciting, is that it is now possible to publish to connected users using Graph API. Does that sound exciting? It should do, because in real terms what it means is that when anyone clicks your ‘Like’ button they’re effectively giving you permission to contact them through their Facebook Newsfeed. Direct marketing in the simplest way possible. Like it? Definitely!