Is your business listed on Foursquare? Throughout this blog we’ve often talked about local search engine marketing, and how local business results are now being prioritised for many keyword searches, giving you a real advantage. Optimising for local search results is essential, and one of the tools used to achieve this should be Foursquare. The first thing to do is to search for your business, and if it isn’t listed, sign up and create a profile. If it is listed already, make sure that the details are all complete and correct.
One of the things to make sure you get right with Foursquare is determining whether you’re going for a geographical brand listing or a listing without a physical location, or at least no single location. If you have a high street presence then you’re best taking advantage of the Foursquare Merchant Platform, whereas for those who have online stores only or no physical presence that’s relevant to the listing, using either the Pages or Custom Badges will provide a chance to engage with customers very effectively.
It’s also worth noting that Foursquare offers several analytical tools which help you gauge who your visitors are, what they’re doing and how they’re interacting with your business. It’s also somewhere customers can leave reviews and testimonials, which can give you a real chance to become involved in what people are saying about your company.