It can be a tough job trying to earn money through Google.
Google doesn’t hand money out (despite its philanthropy arm). It’s a search engine. It’s one of the reasons why a good search strategy is so important to reach out to people to help generate business through your website.
But Google wants to help people find the best results for their needs. Believe it or not but updates such as Panda and Penguin are designed to help the right sites rank higher, and help get them greater visibility.
Google’s not the enemy, and a couple of new features from Google have recently been announced that may change the way you earn money online.
One’s a tool that helps estimate conversions for certain keywords, while another is an entire restructuring of its online advertising model. But will they really help you to earn money?
Do these new features sound like good news to you? What else could Google do to help people increase revenue? Let me know in the comments section below.
If you use the keyword planner a lot (keywords are a long way from dying out, after all) then you’ll know what a vital part of your search strategy it is. It’s one of the first things you need to consider when you begin your investment in an AdWords campaign.
Google AdWords though can be well worth the outlay if you get your strategy right. But no strategy is set in stone for ever; your market as well as your business will constantly be evolving, and a change in the keywords you target could prove to be catastrophic.
It’s been the bane for many a PPC campaign for years, but Google is helping by introducing a new conversion estimate system in the keyword planner.
Head into an AdWords campaign and you’ll be greeted by the new feature if you click ‘Get traffic forecasts for a list of keywords’ via the homepage.
So what does it do? It’s incredibly useful, and uses campaigns’ historical data to show how a change in keyword bidding could affect conversion metrics.
Estimated conversions, conversion values, ROAs and average CPAs will be calculated for mobile and desktop, as well as conversion estimates for campaigns, keywords, locations, and more. If you don’t have any historical data then you can enter your own.
It offers a whole new dimension to AdWords campaigns but, don’t forget, they’re estimates and aren’t a guarantee to an increase in conversions…
It’s still a tough time for publishers trying to earn money from their content. When I say publishers, I’m referring more to the old guard – Future Publishing is set to shed 400 jobs as it continues to struggle to adapt to the impact of the internet on its model.
A new adventurous breed of online publisher though is managing to make a living through creative content; BuzzFeed is the example, growing from a viral experiment to a publisher-cum-advertising agency opening offices in New York, London, and elsewhere across the globe.
Advertising revenue is one of the main problems for writers, publishers, websites… anybody that wants their creative work appreciated and wants to earn revenue from it.
But things like pitching for ads, data collection and more can be alien to a creative’s skillset. AdSense has always been an option, but Google is looking to go one step further with its Contributor feature.
Currently in a trial phase Contributor invites people to pay between $1 – $3 per month to access ad-free sites. Imgur, Urban Dictionary, and Mashable are just some of the sites that have signed up to test it out.
Google and the sites get a portion of the revenue, and the popularity of an ad-free browsing experience will be a big draw to many. Will it be useful for content marketers, though?
Is Google in a key position for publishers and should they be doing more to help generate revenue through creative content marketing? Let me know below!
A creative future?
Contributor states ‘Today’s Internet is mostly funded by advertising. But what if there were a way to directly support the people who create the sites you visit each day?’
It’s music to creators’ ears, and could dig millions of content creators out of a hole and be a real boost to marketers’ content marketing strategies.
If it rolls out, of course. It also throws up a lot of questions… will site owners get a range of stats on visitors that are members of Contributor and those that aren’t? How will it affect marketing campaigns for those already using it as part of the model, and how will it affect search rankings?
If a large majority of the web signs up to Contributor how will people discover content? Most importantly, how will that affect content marketers and creatives in the long-term?
While Contributor throws up a number of questions it’s wise to point out that the keyword tool’s conversion estimator is exactly that; an estimator. While it offers a number of conclusions based on data they aren’t set in stone. Anything could happen.
Being positive, though, it helps offer a calculated risk for people investing in PPC that want to keep campaigns varied and fresh.
Two potentially amazing new features from Google, then. But why? Well, it falls in line with the view that Google is always helping and is doing everything for its users, as I pointed out at the start of the article.
But nobody does anything for free. The conversion estimator tool spruces up and brings fresh life to AdWords, and addresses concerns that Google has made search marketing harder than ever with its algorithm updates.
It also keeps AdWords ahead of its competitors, and encourages people old and new to spend with the search engine. And, if Contributor takes off, Google also earns a pretty penny as well as addressing a real bugbear for people that use the internet in irritable advertising.
It shows how critical strategy is. As I said last week, the search game is always changing. It’s how you navigate it that makes the difference.
If you’d like to know more about how to potentially increase your revenue through Google with search marketing contact us today!