For those of you in the SEO game you’re sure to know that anchor text is the visible, clickable text of a hyperlink. For example, the link below links to our main website and uses the keyword ‘Webpresence’ as the anchor text;

<a href=””>Webpresence</a>

Google, Bing and other search engines heavily weight the keyword anchor text with their ranking algorithms and use it to help determine the subject matter of the linked-to webpage or document. Thus creating a diverse, yet relevant anchor text optimisation strategy is fundamental to SEO success.

I had planned to write a blog post on ‘Anchor Text Optimisation’ this week, but SEOmoz beat me to it! In fact they went one better and produced a video that I thought I’d share rather than reinventing the wheel. If you haven’t got time to watch the video I’ve listed the key takeaways below.


Anchor Text Optimisation – The Key Takeaways

  1. Multiple anchors from the same page do not provide additional value; it’s only the first anchor text to a particular page that counts!
  2. You need to diversify the anchor text you use, having too many of the same anchor text links looks unnatural and may count against you.
  3. Anchor text links from internal webpages help a little, anchor text links from external webpages help a lot!
  4. When a link is in the form of an image the ‘alt’ attribute usually becomes the anchor text, if not then the surrounding text may be used.
  5. The words surrounding the anchor text matter!
  6. And one thing that isn’t mentioned, use partial match anchor text rather than exact match! You can watch a great video on this below, or just read the original post.