The First Link Priority Rule is well known by most SEO specialists, and has caused many headaches. Basically it is Google’s way of preventing dubious web developers from planting excessive duplicate internal links within a page. The way it works is that where there are multiple instances of an internal link on a page, Google will only count the first one it comes across.
The problem with this though is that often the first link to a page will be in your navigation bar, which won’t be optimised for your keyword or keyphrase. So, for example, if your keyphrase is “cuckoo clock repairs” you may well have included this as an internal link on your home page. But the chances are that in your navigation bar you have the word “repairs” which is linked to the same page as your optimised link. Google will only consider the first anchor text link, which in this scenario is hopeless as far as SEO is concerned.
So what’s the simplest workaround? It’s actually to use the hashtag. So let’s say you have your home page with two links to your repair.html page. The link in the navigation bar, which is the first one Google will come across, could actually be linked to a specific part of your repair.html page, such as repair.html#1.
This means that your keyphrase optimised link, “cuckoo clock repairs” can now be safely linked to repairs.html since Google treats both of these two types of link as being different. That means your navigation can be kept clean and concise, without you losing the benefits of having a keyword optimised anchor link further down on the same page.
You could also consider placing the menu below the content in the source code of your website, this would however require more advanced technical skills.
Have you used hashtags in your page? Have you noticed a difference? Have you done anything to try to overcome the problems of the first link priority rule? Please share any tips or thoughts on this by leaving a comment below.