The choice of platforms for online marketers to make use of is simply staggering.
Off the top of my head there’s Facebook, Twitter, Instagram, LinkedIn, and so many more popping up all the time, creating an incredible method of outreach for marketers.
But as I mentioned last week the possibility of brands’ organic reach through social media is in danger of being massively hit with an algorithm change that favours promoted posts. So with engagement set to be hit – especially on Facebook – you’ll need to get a budget in place to target the right people.
But that can be a good thing, and can help brands to refine their social strategies more than ever before, especially with the huge choice of networks available to them. Pairing it with a content marketing strategy as well is an incredible way for you to get noticed.
And Snapchat may just very well be the next tool in your armoury.
Have you started using Snapchat for your business? Has it been experimental or beneficial for your brand? Let me know in the comments section below.
Snap to it
Snapchat has been credited as being a social network for a millennial audience, and while there’s a huge ring of truth to that, it’s dangerous to generalise. If your market’s using it then that’s good enough for you.
Snapchat’s been around for a while now, and like Facebook and Twitter, has to find ways to monetise its service. One way they’re doing so is by partnering with a number of brands for its new Discover feature.
The likes of Vice, Yahoo!, Comedy Central, and more have been creating video content and sharing it through Discover. The benefit being that the content is exclusive to the platform and that people can find what they want via Snapchat instead of it being lost amongst other content on other networks.
The immediate benefits have been incredible for the sponsors with a commentator over at Fusion declaring that each Discover partner saw millions of views per day.
So, an entirely new way to deliver content to people through an established network, but can it work for your business?
Chat’s the way to do it
I’m in a social marketing mood this month as I feel I’ve pointed out why search is so important to businesses. For me it’s a given and I’d like to urge more people to try more creative methods of outreach with social.
Snapchat can be a new avenue for marketers looking to capture a specific audience, and its Stories feature is an excellent way to create a voice for your brand and interact with potential consumers.
Taco Bell’s recent campaign is an excellent example of this where the company produced a brilliant set of snaps for Valentine’s Day. It was only available for a day but it was clever, quirky, and got the tone of the brand spot-on.
Users could personalise a funny Valentine’s card for the day and send it to their friends, with Taco Bell also giving tutorials on how to use the service. It’s an excellent example of how to use Snapchat for marketing, but also pinpoints the whole point of creating simple content and maximising its reach through social media.
No matter which social media platform you use it’s essential to pinpoint your audience, potential customers’ likes and dislikes, their online habits, and – most importantly – what it is you want to say to them.
Does content marketing and social media offer the best strategies in modern marketing? Are the returns on investment there? Let me know below!
3 tips on telling your story
One of the best ways to create a voice for your brand is through content marketing, whether you’re creating a few simple blogs, videos, or feel like telling your story through images like Taco Bell.
But a lot of people find it hard to find the voice of their brand and to tell a story, when in actuality it’s a lot easier to do than you think. You probably feel like you need to write a book, but nothing could be further from the truth. Here are a few tips:
1: Who are you and what do you want to say?
Sounds easy enough but this is where a lot of people struggle most. They overthink the question and say far too much to try and entice people, when in fact they’re turning them off with a large amount of irrelevant content.
The best advice to give is to see if you can say what you want in a single sentence. Less is more with potential customers. “I’m Steve and I’ve broken away to start my own accountancy after 30 years in the profession” is bold and to-the-point, and better than paragraphs about where you grew up.
2: What’s your product and its USP?
Think of Poundland. The clue’s in the name, and its windows are adorned with posters saying ‘Everything for £1’. That’s its message and its unique selling point in three words, and it’s a powerful one that encourages people to enter the store and explore at their leisure for a bargain.
So what’s the aim and the narrative of your business? If you’re selling retail products are you able to price-match? Are your local delivery rates better than anyone else? Again, explaining yourself and your business in a positive light as effectively as possible is key to getting noticed.
3: Who are you selling to?
Are you selling PlayStations and Xboxes? If so then your market probably isn’t retired women in their 70s. Identify your market, but most importantly, research their likes and dislikes and join in the conversation on social media, email, and other channels.
Resonate with them and research your competitors, why your market shops with them, and more. Once you get these three simple core tips perfected then you can look at creating a content calendar, optimising your social channels, and creating amazing content that you can share that attracts leads and builds a while new base of consumers.
If you’d like to know more about how social media and content marketing can help tell a story for your brand contact Webpresence today!