One of the problems many people find when trying to optimise their website for longtail keyword phrases is that trying to include them in the text of the page even two or three times can easily seem contrived, and can be likely to put people off reading the rest of the page, or even any more of the website.
There’s no doubt at all that keyword contrived content puts readers off. The general rule of thumb is that the more effort you invest in optimising for the search engines the less effort you’re likely to be investing in optimising for real people. It’s well worth remembering that in the entire history of the internet there is not one single recorded case of a search engine spider placing an order on someone’s website.
If it’s sales you want, you have to make sure your site is optimised for real people too. Balancing SEO with readability is a challenging task, and certainly not an easy one, which is why SEO service providers remain incredibly busy.
But there are ways in which you can incorporate your long tail keyword phrases within your site in ways which are less intrusive. Don’t worry, I’m certainly not going to start advocating black hat SEO. Anything less than open, honest and above board SEO and you risk your entire business – no matter how tempting it may be in the short term, it’s never worth the risk. The people who program search engines aren’t stupid, and they do know what black hat is, and how to spot it.
But there are white hat SEO techniques which can be used to help incorporate longtail SEO keyword phrases in great ways that aren’t obvious or intrusive, yet still work. Here are a few examples.
Let’s say that your longtail keyword phrase was “leather bound clockwork USB stick”. How would you get that long phrase included on your page 2-4 times in ways that didn’t seem unnatural?
Well, the first example I’m going to show you is in the previous paragraph. That’s right – I just included that long keyword phrase in the previous paragraph, and you didn’t stop reading because of it, did you? Sneaky? Maybe, but effective? Definitely!
Another way of including keywords and longtail keyphrases is through pictures. Perhaps you have a photograph or illustration of this amazing clockwork gadget. The first step is to make sure that the picture file itself is named appropriately. So you might rename the photo “leather_bound_clockwork_USB_stick.jpg”.
The second step is to include a small caption underneath the picture, using the keyphrase. Finally, don’t forget to add an ‘Alt’ tag to the picture, using the same caption. That’s three keyword examples for the price of one, and all completely safe as far as SEO is concerned, and not at all intrusive or off-putting for the reader.
It’s so easily overlooked, but don’t forget that both the name of the page and the title of the page can include your longtail keyphrase. Your web page might be “http://www.yourdomain.com/ leather_bound_clockwork_USB_stick.html”, with the ‘Title’ tag of the page using the same keyphrase.
So far we’ve included our longtail keyphrase a total of 6 times within a single web page, but at no point have we had to distort or force our writing to include an awkward keyphrase in a way that would be likely to put off a reader or potential customer.
Including an awkward keyphrase or longtail keyphrase into writing in ways which feel natural and don’t read like a hiccough in the middle of a sentence is a skill in itself, which is why SEO writers are so busy too. If you can follow the tips above, then get an SEO service to help you with your content a little, you’ll find that optimising for awkward longtail keywords isn’t as hard as you think, and needn’t put anyone off reading your content.