Link BaitA few days ago I answered a question on Quora.com which was asking how a lazy SEO could get a million high quality backlinks in just a few weeks’ time. To be honest I don’t take this sort of question terribly seriously, although it’s not that long now since people would have been happy to answer this question with genuine suggestions.

From buying links and getting involved with link networks the solutions would have been very available, and indeed even today there are still such options available. Not that you’d want to take them up, knowing the risks which you would be facing. The fact is that today SEO is not for the fainthearted, nor for the lazy. It takes a lot of time, and a lot of effort, and there really are no quick fix solutions which will guarantee high quality backlinks with minimal effort.

Of course, this is a good thing. After all, if it was that easy to get a good listing on the search engines everyone would be doing it, which would make a mockery of the search engines. Today Google and the other major search engines are very much smarter than they ever were, and know all the tricks of the trade. You try to fool the search engines at your own risk. You’ll almost certainly be caught eventually, and the price you pay for that could well be oblivion.

Easy SEO Versus Hard SEO

SEO is about creating high quality content and resources and getting them out there, to be read, shared and linked to. From blog posts and guest blog posts to article marketing and Web 2.0 resources, quality is where it matters. But perhaps if you are looking for a faster way of generating a high number of quality backlinks the easiest route is link baiting. Not only is it easy, it’s also very hard. Let me explain.

Once you have created some link bait it is easy to then sit back and see the number of high quality backlinks grow exponentially, without you having to lift a finger. That’s the easy part. Creating the high quality content or resource isn’t necessarily that hard either, as long as you come up with an original idea, and create it in a professional way. The really hard part is getting your material launched.

It’s like viral videos – you can make an outstanding YouTube video, and it only gets a few hundred hits. Someone else can create a video which may not necessarily be as good, yet it ends up gaining millions of views. There’s a lot of luck in creating link bait and viral content, and so I wouldn’t strongly recommend spending a huge amount of your time on such a venture. To do so is like spending all day filling in lottery tickets, rather than working for a living. The former might possibly make you a fortune with relatively little effort, but the chances are very high you won’t. At least with the latter you’ll still be able to afford to put food on the table!

If you are interested in finding out more about link baiting I’ll be writing a more detailed blog post covering this concept very shortly, so make sure you subscribe to or bookmark this blog and come back soon. (Update: the link baiting post is now live!)

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