Social Media is one of today’s main methods of communication. Whether we want to find out worldwide news or just what our friends are doing, we can find it in minutes of scrolling through Facebook, Twitter or Instagram. We’ve come a long way from communicating through tin cans and string – But how did we get here?
A Brief History
The history of social media highlights what’s important to all users and where we should focus our social media efforts – news and communication.
People can find worldwide news absolutely anywhere now, so you won’t stand out if you share content they’ve already seen. To make a lasting impression on your audience you should share news about your business and staff – Not only will this show off your business, it will help your audience get to know you and build up trust with your brand.
How to maximise news
However, nobody likes that one person who only talks about themselves! To avoid falling into this trap share local news, industry news and nearby business updates as well as updates on your own business.
Social media was initially built for easy communication, so it’s the most important factor to consider for any business. Whether your audience is liking, commenting, sharing or messaging you, you need to be on top of your game.
How to maximise communication
#1. Be consistent with your brand’s voice
Your audience has built up a perception of your brand through your social media accounts. Keeping that voice consistent will help you to build trust with your audience, as they know what to expect from you.
#2. Reply to comments and messages quickly
Whenever your audience reaches out to you, it’s important that you reply quickly. Social media is a popular platform for customer service enquiries, so you need to keep an eye on all of your accounts for messages or comments.
If you show that you’re willing to go above and beyond for your audience, they are more likely to buy your services or products.
#3. Provide relevant content
Your audience will only engage with your content if it’s relevant to them. Before you post anything, think about whether it’s what they’ll want to see.
The more relevant your content is, the more likes, comments and shares you’ll receive!
Wrapping It Up…
97% of adults between 16-64 have logged into a social media channel at least once in the past month. Social media makes it easy for you to find potential customers and generate business, but you need to make it easy for them to find you!