How do you define creative content?

I still see a lot of brands and marketers roping content marketing off as something to do with the written word. Posting articles, writing blogs, creating mini-magazines… all are a good strategy for search marketing.

One form of content marketing that I’m going to focus on today, though, is podcastingBut, not everybody’s a writer, and people can be put off trying to get their thoughts into a structured piece of content. On the other side of the coin they may have tried writing content, seen little effect from it on their site, and ditched their plans in haste.

But content marketing falls under a number of disciplines. Creating videos can be seen as content marketing. Creating a nice visual can be classed as content marketing, as can offline measures such as leaflets and much more besides.

One form of content marketing that I’m going to focus on today, though, is podcasting.

Do you have a podcast as part of your content marketing strategy? What kind of reaction has it had and how useful has it been? Let me know in the comments section below.

Passionate podcasting

I’m of the belief that if you’re really passionate about something and let it show in the right ways then it’ll attract an audience.

That’s especially relevant when it comes to business. If you love your industry and research it a lot then you can likely pick up on things that others may have missed, and create something amazing and unique that attracts attention.

And, if you’re struggling to perfect your writer’s voice, why not get your passion across with your real voice and start a podcast?

The statistics around podcasts make for very interesting reading, while advances in technology have played their part with improvements to smartphones and the rise of tablets making it easier than ever for people to listen in their own time.

Apps and better software have also made it easier to create podcasts, while distribution is also simple thanks to programmes such as iTunes.

Casting your spell

So, how do you go about creating a podcast that interests and attracts visitors to your brand?

I’ve written about how important forward planning is when it comes to creating content marketing strategies, and with podcasting it’s no different. Is there any point in creating one podcast and then not doing a follow-up for months on end?


How To Use Podcasts For Content Marketing


It’s very rare that something gets picked up and appreciated in an instant when it comes to producing content. That’s not just from a marketing perspective, but a media one, too. New magazines have to gauge their market, for example, promote through advertising, subscription services, and so on.

The same goes for any kind of content marketing strategy you’re producing. Plan at least three months ahead, if possible, and pick things out of your industry calendar that you feel you could discuss and provide a different angle on.

Look at important dates outside of your industry (such as anniversaries of global events) and see if any are relevant to your industry and worth a comment.

Most of all be inclusive. Create a strategy that has your potential audience at the forefront of your mind, stimulates them, interests them, and allows them to join the debate across your social channels or other.

What other forms of creative content do you have as part of your marketing strategy, and how well have they combined with your social and search efforts? Let me know below!

Tips on creating the perfect podcast

Podcasting can feel like an odd experience for novices as they have to get used to talking into a microphone with either themselves or a friend in an empty room.

That can also be one of the more fun aspects though, too. Learning as you go and adapting your podcast as you discover more about your audience, interact with them, and change your content accordingly.

Here are some tips to help you get started with your podcast:

#1 Invest in a good microphone

If you’re looking to take podcasting seriously then start as you mean to go on by investing in a good microphone. Would you listen to the radio if the DJ’s voice was tinny and muffled? Good mics are affordable and help you to get your content across clearly and professionally.

Here are some tips to help you get started with your podcast#2 Record in a soundproof setting

You’re recording a podcast and then, when playing it back, you can hear two people talking in the other room or doors banging. You can save time and hassle of having to re-record a podcast by recording in a soundproof setting away from busier parts of the office.

#3 Use the right software

The more popular podcasting has become the more software has been released to help people make works of art. There are also a number of useful apps available; play around with different software options and see which one works best for you (Audacity is a personal favourite).

#4 Keep an eye on stats

It’s tough to get a hold on statistics for your podcasts, as you can’t really gauge how long each visitor listens to them, get averages, and more. There are some interactive stats you can get hold of though with programmes such as Podtrac, BluBrry, and others.

#5 Distribution

There are a number of options to distribute your podcast such as the aforementioned iTunes. You can also host them on your site and encourage visitors to keep coming back for the next episode with combinations of social media, email marketing, and more.

#6 Hit the road!

If you invest in a great dictaphone or other mobile recording software you can head to trade shows and interview people away from the office on the record. It’s another great way to gather unique content, and edit into your next podcast to offer something fresh and interesting to the people connected to your industry.

If you’d like to know more about content marketing and to create a strategy that helps get your brand noticed contact us today!