So you’ve come up with a fantastic keyphrase which works beautifully with Google’s new instant search results, has a heap of traffic and relatively little competition. Sounds perfect. The only catch is that it’s virtually impossible to integrate the keyphrase into web content, articles or blog posts without it sounding horribly forced and very off-putting.
The thing is, with a little imagination and an understanding of how search engines work it’s almost always possible to enjoy the best of both worlds – great keywords, and good grammar.
The two rules to remember is that by and large all search engines ignore the majority of punctuation marks such as full stops, commas and semi colons. The second rule is that most search engines will overlook conjunctions and articles. (If your school days are a distant memory, conjunctions are those words which join or connect parts of a sentence, such as ‘and’ and ‘but’, and articles include words such as ‘the’ and ‘it’.)
Let’s take an example. Let’s say your keyphrase is ‘left handed loofahs Manchester’. Here are three examples of how this keyphrase could be introduced grammatically in a way that doesn’t sound forced:
1. If you’re looking for left handed loofahs, Manchester has an astonishing number of outstanding retailers.
2. A growing number of people have been making enquiries about left handed loofahs. Manchester retailers have been particularly quick to respond by increasing their stock.
3. A friend of mine recently set out to find the best left handed loofahs in Manchester, and came to a surprising conclusion.
Also, don’t forget the opportunity to include certain keyphrases as tags and titles for images! It’s not entirely impossible after all.
If you have any troublesome keyphrases you’re struggling to incorporate into your web pages or online marketing, why not drop us a line and see how we can help?