If you have any kind of online presence, whether it’s a website, blog or other online resource, then you’ve probably considered the merits of using SEO to drive your sales up. But the chances are that you’re working to a tight budget, so how do you make sure that you’re getting value for money, and how can you be sure that your chosen SEO approach is right for your needs?
The world of SEO is not only fairly complex, and littered with traps and pitfalls, but it’s completely un-standardised as far as what SEO companies offer, and what they charge. Of course, like any other industry, you get what you pay for, although in the world of SEO, even this isn’t entirely true.
Clearly if it seems too good to be true, then it probably is, and an SEO company offering you a ‘guaranteed top position on Google for around £50 per month’ is clearly going to have something to hide, and is likely to let you down, but even if you pay £1500 per month, you might still find yourself being disappointed.
Why Do You Need SEO Anyway?
One of the things that’s often not really discussed is exactly why you want to implement an SEO programme. Certainly it’s easy to rattle off the benefits of SEO, including increasing the number of conversions, to boost traffic and increase the ranking of your site within the search engines for relevant keyword searches. But the reality is that for your specific business you’ll probably be looking to get best value for money by focussing only on one of those aspects.
Because although an SEO company can get your website ranked high for certain keyword searches, this may well not be beneficial if hardly anyone searches using those keywords, (and with Google Instant the whole field of SEO has changed dramatically recently.) Similarly you could spend a lot of time and money making SEO drive more traffic to your site, but if this traffic is merely numbers, and has little interest in what you’re offering, then it’s still a waste of both your time and money.
So being aware of what it is you’re trying to achieve, and what problem it is you’re trying to solve through SEO is important. But there are other aspects to consider too.
Saving Fuel With A Hybrid SEO Service
Although SEO is not like brain surgery or rocket science, meaning that almost anyone can do it, this doesn’t necessarily mean that they should, because SEO can be very labour intensive, and you may well have better things to be doing with your time, such as running your business. Simply learning the many tactics, tips, tricks and methods is time consuming, and as SEO is a dynamic business that’s constantly changing, what you learn today may well be out of date by tomorrow.
But you can work with an SEO company in a way that saves your pocket. By not only having clearly defined objectives which will make a difference to your business, and by evaluating SEO service providers on the basis of their cost, their willingness to discuss your needs, their portfolio and their proposals, you can also work in a hybrid fashion which saves your time and money, yet still provides an effective SEO approach.
Discuss this idea with your SEO company, because you may decide that there are some aspects of SEO which you can do yourself, perhaps with a little support and help from your service provider. This may include link building, submitting your site to directories, building partnerships or even just writing content which incorporates agreed keywords. Getting value for money with SEO isn’t hard, but you do need to know where you’re going, and how you’re going to get there, otherwise you could waste a lot of fuel on the way to nowhere.