Created all your social media accounts and filled out your profiles?
Good. That’s the first step toward getting your brand (or yourself) into the social space and connecting with potential consumers and existing customers.
Social media marketing is a fantastic way to draw traffic back to your website, but it isn’t an all-encompassing solution. You have to work hard at it, post interesting content consistently and interact with people in a positive way.
More importantly, though, you need to identify which platforms are being used by your audience, how you’re going to target them and – crucially – what you’re going to target them with.
Finding your audience
To know where to find your audience, you need to do some research.
Interestingly I came across a quite incredible infographic, which has been published by Social Barrel, that offers some fantastic insights into which types of people frequent certain social platforms.
It’s an excellent analysis and goes to show that, if you have the right data, then you can refine your campaign and reach out to your audience in a better way than ever before.
Whether you want to improve your search presence, sell more products or engage with your visitors each platform offers something different to certain sets of people. Let’s break the information down:
Most effective for: mass brand promotion
Spent years perfecting your online brand and looking to take things to the next level?
Facebook, Twitter and LinkedIn have the most diverse and broad user-bases of the top ten social networks. They all more or less have a 50/50 share of male and female users, more than half have college educations and various income levels.
Add to that a potential reach of hundreds of millions of people across all platforms (at the very least guaranteeing some kind of target user-base in your area) and you have the necessary traffic to target to boost your brand’s visibility.
Most effective for: sharing your content
Investing in a content marketing strategy? Then you’ll understand that people won’t just stumble across your creations, no matter how good it is.
Once you’ve created your content you’ll need to share it with the demographic you’ve created it for. And while Facebook, Twitter and LinkedIn are great for sharing content (promoting content through a social PPC campaign would also be a good idea) Google+, Reddit, and StumbleUpon are a fantastic way to attract targeted traffic.
Google+ especially has a number of specialist communities and groups to share content with, while Reddit’s subgroups are well populated with people discussing specialist subjects 24/7. Sharing content on StumbleUpon is as easy as clicking a button, whether it’s an article, video or other.
Most effective for: catching the eye
Some brands though like to bolster their creativity through visual means. Writing content may not be their strongest suit so instead they’ll publish high-quality images and try their hand at video.
And while all social networks are theoretically good for sharing content (if you were to get a video rated highly on Reddit’s r/videos your chances of going viral increase dramatically) images and videos will naturally do better on specialist networks such as YouTube, Instagram and Pinterest.
Becoming successful on Pinterest will also help you grow your female audience as it’s the second largest social networking site for women coming second only to Facebook.
Tagging your videos properly on YouTube and driving awareness to them across your social platforms can boost your channel’s presence, especially when considering the enormous percentage of people aged between 25 – 54 using the platform, giving your brand an huge audience to aim for.
Instagram itself has a page dedicated to showing how various brands are using the social network to spread their message through the power of images alone.
Most effective for: long-term growth
Got your eye on growing over the next decade or so? Then it’ll be wise to target social networking sites with a larger demographic of younger users.
Social Barrel’s graph indicates that the social networks that have the largest number of users aged 18-24 are Twitter, Reddit and Google+.
Reddit and Google+ especially have a fantastic range of groups and communities all dedicated to single subjects. What’s most important to note is that as well as sharing, each platform gives you the ability to communicate with people from all walks of life in an easy and effective manner.
Cultivate that audience and be consistent with your brand message and the content you produce. Interact with these people and show them that yours is a cutting-edge online brand worth talking to and communicating with for the foreseeable.
Most effective for: SEO
Though content marketing and PPC are the hottest marketing trends at the moment, these social networks are also fantastic for boosting your overall social signals and helping your site with some good old-fashioned SEO.
Keeping Google in mind the best social networking sites to give your brand an SEO boost are YouTube, Google+ and StumbleUpon (we’re also willing to throw Reddit into the mix).
Google+ and YouTube are obvious examples thanks to their association with the search giant – think Google Authorship, Google Places and more.
StumbleUpon and Reddit though – if you keep your content creative, informative and fun – can help boost your natural link portfolio. Relevant, targeted users that find your content interesting will likely share it with their friends around the internet.
Content creation is an excellent way to improve your natural link profile, especially if you keep your standards high and produce something great and significant for the right people on a regular basis.
The bottom line
You can see more of the infographic and its associated data by clicking here.
Data alone isn’t going to help you market your website. It’s how you use that information and marry it into your existing and future strategies that will determine the long-term success of your brand.
To find out how to do that and learn more about social media marketing and its benefits, contact Webpresence today to find out more.