If you ask a lot of business owners what social media sites they use then they’ll probably jump straight out with Twitter and Facebook, after which they might struggle a little. For a huge number of people it seems that social media is defined by Twitter and Facebook, and yet there is so much more on offer, and so much more to take advantage of.
In fact for many businesses Twitter maybe of little value, and even Facebook may have relatively little to offer compared with other social media opportunities that might be available.
For example, social bookmarking is a huge area which a number of businesses are still failing to tap into. Social bookmarking sites such as Digg, Reddit and StumbleUpon provide a huge opportunity to boost brand awareness, increase traffic and market the business in a relatively easy and self-sustaining way.
Compared to coming up with original and interesting tweets every day, and maintaining a Facebook profile on a regular basis, using social bookmarking requires relatively little effort and imagination. It just requires commitment and consistency, and a few decisions early on to ensure that your business is marketed in the best ways.
Social bookmarking has grown phenomenally in the last few years, which is one of the reasons why many business owners still struggle to understand how it can be used, and which sites should be incorporated into the overall social media strategy. For this reason it can be very beneficial to speak to an expert in online marketing who will be able to provide up-to-date advice and recommendations on which aspects of social media marketing are likely to be of most benefit to your particular business.
Just because a social media strategy works for one business doesn’t necessarily mean it’s going to work perfectly for your businesses too, which is why it’s important to not only keep an ear to the ground as far as the changing face of social bookmarking and social media is concerned, but at the same time keep the other to the ground as far as how your existing marketing strategies are working, and how they might possibly be improved.
Of course, keeping both ears to the ground at the same time isn’t easy, which is why borrowing an ear from online marketing experts such as Webpresence.tv can help make you feel rather more comfortable.