Is Variety the Spice of Content Marketing?

Blog Marketing | Content Marketing | Image SEO | Social Media Marketing (SMM) | Video Marketing
Variety is the spice of life, it’s also the best way to pique and maintain the interest of your prospects? It's time to mix up your content marketing!
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HMV’s Big Brave Step Into The World Of Content Marketing

Content Marketing | Digital Marketing | E Commerce | Lead Generation | Responsive Design | Search Engine Optimisation (SEO) | Website Development
HMV has relaunched its website and embraced the world of content marketing with a balanced editorial that serves its audiences. Webpresence reviews.
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5 Simple Tips To Improve Your Website’s Customer Experience

Search Engine Marketing (SEM) | Social Media Marketing (SMM) | Website Development | Website Promotion
Google Hummingbird means that a good customer service strategy is more important than ever for SEO. Here are five easy Webpresence tips to get started!
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Justifying Inbound Marketing Pricing – A Breakdown Of Costs

Inbound Marketing | Lead Generation | Search Engine Marketing (SEM) | Social Media Marketing (SMM)
Wonder why inbound marketing prices are quoted so high for an online campaign? Webpresence breaks down the costs of an effective, ethical inbound strategy.
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3 Important Google Updates That Show Its Future Direction

Google | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO) | Website Development
Google has announced another raft of changes from promoting in-depth content in SERPs to transparent manual actions and updating its mobile guidelines.
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The Final Nail In The Coffin For Link Building?

Conversion Rate Optimisation | Digital Marketing | Inbound Marketing | Search Engine Marketing (SEM) | Social Media Marketing (SMM) | Website Promotion
Google's changed its policies to urge people to stop building links with anchor text. Webpresence looks at the other forms of online marketing available.
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Creating A Panda-Proof Content Strategy To Generate New Leads

Content Marketing | E Commerce | Inbound Marketing | Lead Generation | Panda
Webmasters have noticed a Panda refresh has been released by Google. Here are Webpresence’s tips to generating leads with a Panda-proof content strategy.
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Awareness And Links: The True Power Of The Press Release

Content Marketing | Digital Marketing | Link Building | Website Promotion
The clever content marketer will be able to maximise a press release's influence and get a message out to the public instead of doing one for a few links.
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Evolving The Anonymous Web With Google Authorship

Content Marketing | Google | Inbound Marketing | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
Matt Cutts has released a video that focuses specifically about rel=”author” tag and how it can benefit the web, evolving it from an 'anonymous' entity.
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From The Horse’s Mouth: Cutts On SEO, Creative Content And Building Backlinks

Inbound Marketing | Link Building | Search Engine Optimisation (SEO) | Social Media Marketing (SMM) | Website Development
Matt Cutts has released a video telling webmasters not to focus too much on search engines. Read Webpresence's analysis on how to build a creative site.
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