Don’t Wait For A Google Decline For Search Success

Bing | Google | Search Engine Marketing (SEM) | Yahoo
Google has fallen foul of the chancellor and the European Parliament, showing that it's essential for marketers to look beyond the search giant for success.
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Google Penguin 3.0 Is A Reminder To Build Links Ethically

Digital Marketing | Google | Link Building | Negative SEO | Penguin | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO)
Google has released Penguin 3.0, a refresh of its algorithm designed to combat spam and penalise sites that practise unethical link building for rankings.
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Tapping Into A Whole New Search Market Without Google

Bing | Digital Marketing | Google | Paid Search (PPC) | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO) | Website Promotion
Though Google is a fantastic source of organic traffic you can't afford to ignore Bing and other search engines if you want to improve online visibility.
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Will The Right To Be Forgotten Ruling Affect Search Marketing?

Digital Marketing | Google | Inbound Marketing | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO) | Website Promotion
Google has been hit by the Right to be Forgotten law, but what does that mean for you, me, and the future of SEO?
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Why Guest Blogging Needs PR And Big Data To Survive

Blog Marketing | Content Marketing | Digital Marketing | Google | Link Building | Online Branding | Search Engine Optimisation (SEO) | Website Promotion
Webpresence analyses Matt Cutts' frustrations with guest blogging for backlinks, and finds solace in MoneySuperMarket's creative content marketing strategy.
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Case Study: 3 Videos That Show How To Spread REAL Brand Authority

Content Marketing | Digital Marketing | Online Branding | Search Engine Optimisation (SEO) | Video Marketing | Website Promotion | Youtube
Webpresence takes a look at three videos that give brands real authority thanks to their consistent use of specialist knowledge shared in a simple way.
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Mobile Search: A Case Of Keep Calm And Carry On

Digital Marketing | Google | Mobile Search/SEO | Responsive Design | Search Engine Marketing (SEM)
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How To Gather Great Customer Feedback For Search Success

Community Building | Lead Generation | Online Branding | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
Gathering data is important, but nothing's more important than providing a stellar customer experience and gathering feedback. Webpresence explains.
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