5 Ways To Optimise For Google Hummingbird – Starting Now

Digital Marketing | Google | Inbound Marketing | online marketing | Search Engine Marketing (SEM) | Website Development
Google has changed the rules with its huge Hummingbird update. Find out how your site can capitalise with these simple optimisation tips from Webpresence.
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How Help Engines Can Attract Clients, Leads And Targeted Traffic

Digital Marketing | Inbound Marketing | Influencer Marketing | Search Engine Marketing (SEM) | Social Media Marketing (SMM) | Website Promotion | Yahoo
Help engines are gaining prominence thanks to Yahoo Answers' overhaul. Webpresence discusses how Q&A sites can help your search and social campaigns.
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Where Is Your Social Audience Spending Its Time? How To Choose Your Social Media Platforms

Digital Marketing | Inbound Marketing | Social Media Marketing (SMM) | Video Marketing | Website Promotion
Trouble finding your social audience? Read Webpresence's advice on how to cultivate the right people for the right campaign to give you the right results.
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4 Case Studies Showing The Good And The Bad Of Branding

Digital Marketing | Online Branding | Website Development | Website Promotion
Webpresence takes a look at some positive and negative online branding case studies featuring the Metro, HMV, Dr. Martens and LINGsCARS.
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The New Google Keyword Planner – Renewed Faith In Keywords?

Google | Keyword Research | Paid Search (PPC) | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO)
Google has killed off its Keyword Tool and replaced it with the Keyword Planner. But is it any good? Webpresence lists the differences and gives its verdict!
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PPC and CRO Investments Set To Pay Off in 2014

Conversion Rate Optimisation | Digital Marketing | E Commerce | Inbound Marketing | Lead Generation | Paid Search (PPC) | Search Engine Marketing (SEM) | Social Media Marketing (SMM)
PPC budgets and interest in CRO is expected to bloom in 2014 according to the State of Paid Search report. Webpresence looks at what it means for marketers.
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Justifying Inbound Marketing Pricing – A Breakdown Of Costs

Inbound Marketing | Lead Generation | Search Engine Marketing (SEM) | Social Media Marketing (SMM)
Wonder why inbound marketing prices are quoted so high for an online campaign? Webpresence breaks down the costs of an effective, ethical inbound strategy.
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3 Important Google Updates That Show Its Future Direction

Google | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO) | Website Development
Google has announced another raft of changes from promoting in-depth content in SERPs to transparent manual actions and updating its mobile guidelines.
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The Final Nail In The Coffin For Link Building?

Conversion Rate Optimisation | Digital Marketing | Inbound Marketing | Search Engine Marketing (SEM) | Social Media Marketing (SMM) | Website Promotion
Google's changed its policies to urge people to stop building links with anchor text. Webpresence looks at the other forms of online marketing available.
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PPC Or Social Advertising – What’s Best For Your Business?

Conversion Rate Optimisation | Digital Marketing | Facebook Promotion | Lead Generation | Paid Search (PPC) | Social Media Marketing (SMM)
What's best for your business budget? PPC or a paid social media advertising model? Webpresence looks at the pros and cons of each to help you decide!
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