3 Important Google Updates That Show Its Future Direction

Google | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO) | Website Development
Google has announced another raft of changes from promoting in-depth content in SERPs to transparent manual actions and updating its mobile guidelines.
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The Final Nail In The Coffin For Link Building?

Conversion Rate Optimisation | Digital Marketing | Inbound Marketing | Search Engine Marketing (SEM) | Social Media Marketing (SMM) | Website Promotion
Google's changed its policies to urge people to stop building links with anchor text. Webpresence looks at the other forms of online marketing available.
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PPC Or Social Advertising – What’s Best For Your Business?

Conversion Rate Optimisation | Digital Marketing | Facebook Promotion | Lead Generation | Paid Search (PPC) | Social Media Marketing (SMM)
What's best for your business budget? PPC or a paid social media advertising model? Webpresence looks at the pros and cons of each to help you decide!
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Awareness And Links: The True Power Of The Press Release

Content Marketing | Digital Marketing | Link Building | Website Promotion
The clever content marketer will be able to maximise a press release's influence and get a message out to the public instead of doing one for a few links.
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5 Key Steps To Take When Removing A Google Penalty

Content Marketing | Google | Panda | Penguin | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
Been hit by a Google Penalty and want your search visibility back? Read our simple Reconsideration Request guide to find out how!
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Evolving The Anonymous Web With Google Authorship

Content Marketing | Google | Inbound Marketing | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
Matt Cutts has released a video that focuses specifically about rel=”author” tag and how it can benefit the web, evolving it from an 'anonymous' entity.
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From The Horse’s Mouth: Cutts On SEO, Creative Content And Building Backlinks

Inbound Marketing | Link Building | Search Engine Optimisation (SEO) | Social Media Marketing (SMM) | Website Development
Matt Cutts has released a video telling webmasters not to focus too much on search engines. Read Webpresence's analysis on how to build a creative site.
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The Critical Importance Of A Unique Selling Point

Content Marketing | Digital Marketing | Inbound Marketing | Lead Generation | Link Building | Online Branding | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
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The Death Of Link Farming, And The Rise Of Content Marketing

Content Marketing | Digital Marketing | Panda | Penguin | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
Google’s Head of Webspam flexed his muscles last week when he confirmed via his Twitter account that his team “took action on several thousand linksellers in a paid-link-that-passes-PageRank network” on 15 May.
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The Search Benefits Of Google Authorship

Content Marketing | Digital Marketing | Google+ | Local Search | Social Media Marketing (SMM)
Read Webpresence's guide on how Google authorship affects search results, improves social interaction and its other overall long-term benefits.
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