Perhaps unsurprisingly Google has decided at long last to shut down its Google Video service. It hasn’t been accepting new videos since May 2009, which wasn’t surprising since in 2006 it purchased YouTube. Anyone who has videos on Google can still download them, up until May 13th, when all existing videos will be deleted. It’s a little surprising though that Google haven’t provided an easy system for transferring videos from their Google Video service to YouTube, encouraging users to do this for them.
However, since YouTube is technically now the second biggest search engine in the world, based on the actual number of searches carried out each month, it makes sense to use this opportunity to think about SEO through video. If you haven’t already considered video, and in particular YouTube as part of your marketing strategy and SEO drive, then it’s time you should.
A search on Google for information such as ‘how to spot a fake Rolex‘ generates nearly 2 million results. But right at the top of the page are two videos from YouTube. These come with thumbnails, and are extremely inviting. Video means you can passively watch rather than actively read, something many people prefer given the amount of reading we have to do every day already.
This means that if you have a video that’s optimised for Google you have a pretty good chance of getting your video right at the top of the search pages. Google loves including mixed media in its search results, from web pages to blogs, Twitter updates to video, and if you can crack the video aspect of your market niche then you stand a much better chance of getting right to the top in record time, with relatively little effort.
So what’s the secret to getting a YouTube video to the top of the Google search pages?
The first tip is to remember that Google cannot read Flash or video files very well, and so has no idea what your video is actually about. The description and the keyword are reasonably helpful but what really gets your video noticed is the title. Go for a longtail title which is both very descriptive and incorporates your keyword or keyphrase. Don’t forget that if you’re just after branding exposure a video on its own will suffice, but if you’re after traffic you will need to include your website address and motivation for people to visit it at the start and end of your video at least, as well as including a website link in the description.
There are other tips and tricks to using video SEO, and if you’re interested in this opportunity and would like more help and advice just get in touch with us.