Promoting the full breadth of Not A Phase’s work

Supporting a small charity team with advertising that promoted the full breadth of its work, from fitness and peer support to workplace inclusion and community funding.

Founded in 2020, Not A Phase is a trans-led charity dedicated to uplifting the lives of trans+ adults across the UK through community and joy.

Its work combines practical support with opportunities to build confidence, make connections and feel a sense of belonging. Alongside its community programmes, the charity supports trans-led initiatives and works with organisations to create more inclusive environments for trans+ employees and customers.

Not A Phase approached us to help promote its services and wider mission. The objective was to make the charity’s work easier to discover, reaching people who could benefit from its programmes as well as those who could support them.

At the start of our work together, Not A Phase had a team of just three. They understood the importance of advertising but lacked the time and specialist expertise to manage it themselves.

The challenge also extended beyond promoting a single service. The charity needed to communicate several distinct offerings to different audiences: adults looking for community and support, organisations seeking inclusion training, and potential donors, volunteers and partners.

Each part of its work needed a clear message and a relevant next step, while maintaining the welcoming, community-led voice at the heart of Not A Phase.

We provided advertising support across the charity’s work, giving its small team specialist capacity to promote its services alongside their day-to-day responsibilities.

Fitness, wellbeing and confidence through Misfits

We promoted Misfits, the charity’s free fitness, wellbeing and self-defence programme. Its classes help break down barriers to traditional gym spaces, offering trans+ adults opportunities to exercise in supportive environments without requiring a gym membership.

Peer support through Trans+Connect

Our activity covered the charity’s online peer-support groups, which provide spaces to share experiences, ask questions and connect with others. The programme recognises that support needs differ, with groups addressing experiences such as transitioning later in life, being non-binary and navigating relationships.

Social connection and community activities

We promoted the charity’s socials and shared activities, designed to address isolation and help people build friendships. These opportunities bring the community together through welcoming spaces and activities such as skating and swimming.

Information, resources and voice education

The advertising also supported awareness of the charity’s resources, including its Trans+ Voice Academy. The academy provides educational videos and exercises covering vocal techniques, confidence and vocal health, helping people explore their voices at their own pace.

Support for trans-led projects

We highlighted the TRANS+Formation project, which supports trans-led businesses, community initiatives and grassroots projects through assistance including funding, materials and mentorship.

Workplace diversity and inclusion

We promoted Not A Phase’s speaker sessions, training workshops and consultancy for organisations. This work supports more inclusive workplaces through advice on workplace culture, recruitment, policies and communications.

Fundraising, volunteering and wider awareness

Alongside its services, we promoted ways to support the charity through donations, fundraising and volunteering, as well as its awareness campaigning. This ensured the advertising represented both the support Not A Phase provides and the people and resources needed to sustain it.

Our work gave Not A Phase the advertising capacity it needed without requiring its small team to develop specialist skills in-house.

By promoting the breadth of the charity’s work, we supported its objective of connecting people with relevant services while communicating opportunities for organisations, volunteers and donors to get involved.

The focus throughout was on making the charity’s mission tangible: showing how community, practical support and shared experiences can create space for trans+ adults to thrive.