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How To Use Buyer Personas In Your Content Marketing Strategy
Content Marketing Metrics: How To Improve Your Inbound Strategy
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Putting Your Business In Front Of Your Prospects
It’s a fact! Generating leads and 'buying' attention through traditional offline marketing such as cold calling, direct mail, trade shows, prints ads and radio has become less effective. The time has come when you have to ‘earn’ the attention of your prospects, online.
If your business cannot be found online by prospects in their research stage, you’re losing out to your competitors! Even if they do somehow find you, if you’re not creating compelling content on a regular basis to keep them engaged with your brand you will lose their interest, and fast!
That’s exactly what Web Presence do, and we do it all online. By utilising your website as a hub for your industry we help to attract the attention of your prospects by building familiarity, likeability, awareness and above all, trust.
Generating Leads Through SEO, Social Media & Marketing Automation
Based in Macclesfield (Cheshire), Web Presence help you to generate more high-quality leads online, enable sales, and measure the impact of all your marketing channels.
Our inbound marketing services combine our expertise in Search Engine Optimisation, Paid Search, Social Media and Marketing Automation to help you to be the ones your prospects FIND, LIKE, TRUST and above all, CHOOSE!
Some Interesting Facts About Macclesfield
Situated in East Cheshire on the River Bollin, Macclesfield is a relatively affluent market town and the birthplace of Hovis breadmakers. With a bustling business community it is home to AstraZeneca, one of the worlds biggest pharmaceutical companies.
Boasting a population of around 52,000 'Maxonians' it is now nicknamed 'Silk Town' due to it once being the world's largest producer of silk. It was however traditionally named 'Treacle Town' following an incident when a load of treacle was spilt on Hibel Road, and the poor were said to scoop it off the cobbles. This however has been debated, with many stating the reason being that the mill-owners once provided barrels of treacle to the unemployed weavers.
Macclesfield is said to be the only mill town that escaped bombing during the Second World War, and was home to Joy Division's legendary front man, Ian Curtis.