More Than Just An ESP...
Marketing Automation offers so much more than any Email Service Providers (ESPs) can.
ESPs are unable to track exactly how leads were generated, how they interacted with your website, allocate lead scores and automatically deliver relevant, personalised content based on the prospects behaviour.
Marketing Automation provides an end-to-end picture of the customer journey, from first interaction to conversion and beyond.
More Than Just A CRM...
Customer Relationship Managers (CRMs) such as SalesForce and SugarCRM are great for tracking marketing and sales communications. But can they help you to generate leads or convert those leads to sales?
Marketing Automation offers a suite of tools for generating leads, qualifying them, and converting them to sales. It can even notify salespeople of leads’ activities so they can be ready at any moment to turn a hot lead into a sale.
And did you know that we can integrate your existing CRM into our marketing automation platform?
Is Marketing Automation For You?
The Marketing Benefits: More Leads, Less Spend
- Get The Full Picture
- See the complete end-to-end picture of the customer journey, from first interaction to conversion.
- Campaign Tracking
- Track all leads whether generated through online or offline channels, including incoming phone calls. Get comprehensive ROI data for every marketing tactic.
- Campaign Optimisation
- Identify which marketing campaigns are the most cost-effective, eliminate budget waste, and adjust your strategies to increase conversions without increasing spend.
- Customer Segmentation
- Create automated email drip marketing campaigns based on the actions your leads take, or the criteria you set.
- Nurture Leads
- Listen to the needs of your prospects, and provide the information they need via automated email delivery. Develop relationships with prospects at every stage of the sales funnel, and through every step of the buyer's journey.
Why Web Presence?
With a wealth of digital marketing experience we empower sales and marketing professionals to drive more leads, convert more leads to sales, and optimise their return on investment.
We offer a FREE demo, and guarantee the most AFFORDABLE Marketing Automation solution on the market.
The Sales Benefits: More Sales, More Revenue
- Visitor Identification
- Identify anonymous website visitors, add them as new leads within the integrated CRM.
- Lead Scoring & Sales Insights
- Prioritise sales-ready leads that have already been nurtured with personalised content, or those that meet your custom lead scoring criteria.
- Behaviour Tracking
- Track the complete history of every single lead, adapt your sales pitch around the prospects specific interests and behaviours.
- Sales Notifications
- Send instant email or text notifications to members of your sales team when a hot lead indicates they are ready to buy.