How it works

Check out the video below where our Head of Advertising, Astra Newton gives an overview of how we generate traffic through paid search on Google.

Don't just take our word for it

“We’ve worked with Web Presence since 2018 and they’ve helped us grow from 36 leads from Google Ads in 2018 through to 669 leads in 2021. We’d recommend them for anyone trying to grow their business.”

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David Barsted

Managing Director at Vision Energy

“We’ve partnered with the Web Presence team over the last 9 months to hit our lead generation targets in a niche area of the market at a cost per lead of £37, getting our B2B job adverts out in front of over 350,000 people. The team provides an agile approach to pay per click advertising and knows everything there is to know about how to optimise a campaign.”

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Andy Lees

Director at Spacehouse

“In addition to the web support and SEO services, we’ve started using Web Presence for Google Ads in March 2022. The ads are already generating 25 B2B leads a month at £23 per lead through form submissions and live chat conversions. This allows us a really strong return on investment based on our average customer lifetime value.”

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Oliver Mashiter

Sales Manager at Soyang Europe

Review business goals

Review business goals

Initial review of your business goals, target market and budget

Keyword research

Keyword research

Keyword research to identify the potential Cost Per Click and estimated traffic

Competitor research

Competitor research

Competitor research and evaluation of existing market messaging

Build campaign and setup tracking

Build campaign and setup tracking

Setup and build of the campaign, securing access and ensuring tracking is in place

Review performance

Review performance

Performance review and refinement of bidding strategy, keywords and targeting

Reporting and Analytics

Reporting and Analytics

Scheduled reporting on KPIs so you’re always up to date on your investment

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The Team

Based in Macclesfield, Cheshire our qualified PPC specialists have been delivering cost-effective PPC management services for many happy clients since 2004.

We've had time to refine our processes, adapt our strategies, and ensure we consistently deliver great results.

And we're honest. If we feel we can't deliver ROI on your PPC spend we won't take you on as a client. It's nothing personal!