Charity Webinar – Smarter Digital Fundraising: Data Insights, Google Ads & Optimised Landing

Join us for our upcoming charity webinar exploring smarter ways to fundraise using data and digital tools.

Is your charity ready to explore smarter digital solutions that drive more donations and expand your impact?

Following last year’s Fundraising Convention event, we’ve joined forces with fellow exhibitors GoDonate to deliver a practical, insight-led session designed to help charity professionals strengthen their digital fundraising strategies.

What you’ll learn

In this webinar, we’ll be drawing on our digital knowledge and experience with our charity partners to demonstrate how you can make your fundraising efforts smarter and more effective.

We’ll run through:

Using data-driven insights to improve digital fundraising
Smarter use of Google Ad Grant (search data, trends & audience targeting)
How optimised landing pages influence conversions
Real examples, key learnings and more!

Who Should Attend?

This session is ideal for charity professionals including:

Fundraising & Marketing Managers
Digital Leads and Comms Officers
Charity CEOs and Leadership Teams

Meet the Experts

With insights from our charity team at Web Presence and goDonate you’ll gain practical guidance tailored to the charity sector.

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Astra Newton – Head of Advertising at Web Presence

Astra our Head of Advertising, developed the charity programme we’ll be discussing during the session. With over ten years of experience in ads and a background in customer journey management, she has a deep understanding of what makes donors tick and where they engage online.

From high-level strategy to implementation, she can help charities maximise their donor acquisition by effectively utilising their Google Ad Grant.

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Vevina Quigley – Businesses Development Manager at Web Presence

Our Business Development Manager Vevina is passionate about driving positive change and creating lasting community impact. With hands-on experience as a senior charity fundraiser for Bauer Media’s Cash for Kids, she understands the challenges fundraisers face in balancing multiple priorities.

Vevina is committed to building meaningful relationships and helping our charity partners maximise the potential of Google Ad Grants to amplify their reach and impact, as well as leveraging other digital solutions to help charities work smarter, not harder.

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Vicky Reeves – Founder & CEO of goDonate

Vicky Reeves is passionate about the latest digital innovations and developments and how they can help charities increase their online income. She primarily focuses on donations and online in-memory giving.

Vicky is the founder of goDonate, which offers two of the sector’s leading online income solutions – goDonate Plus, the next generation online donation platform, and inMem, the online tribute fundraising product that provides charities with a fully branded and customisable online tribute website.

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Webinar Details

🗓️ Date: Wednesday 30th April 2025
⏰ Time: 9:30 AM – 10:25 AM
📍 Location: Zoom

Can’t make the webinar?

Don’t Worry. We’ll be sending out a recording of the webinar—just make sure to sign up so you don’t miss out!