Is your charity leaving thousands of marketing pounds on the table every month? If your cause isn’t leveraging the Google Ad Grant, the answer is likely yes.
The Google Ad Grant program offers eligible charities up to £7,500 per month in free Google advertising spend—that’s upwards of £90,000 annually to spend on digital advertising to further your cause. Every day your charity delays applying is another missed opportunity to connect with new supporters, raise funds, and expand your reach.
Reason #1 – Immediate Access to Free Advertising Budget
The moment your application is approved, you’ll gain access to a generous £7,500 monthly advertising budget. This isn’t a loan or matching fund—it’s completely free advertising spend that you can use immediately to drive meaningful results for your charity.
With this budget, you can set up text adverts on Google to:
- Drive qualified traffic to your donation pages
- Promote volunteer opportunities to engaged audiences
- Increase awareness for your cause and services
- Reach people actively searching for charities like yours
Think of all the potential donors and volunteers who are searching online right now—are they finding your charity, or someone else’s? Every day without the Google Ad Grant is another day of missed connections with people who are actively searching to support causes like yours.
Reason #2 – Increase Visibility for Your Campaigns and Initiatives
The grant gives you the power to amplify your charity’s voice during crucial campaign periods. Whether you’re running a festive fundraiser, promoting an upcoming event, or launching an emergency appeal, this advertising budget can be used to promote your initiatives and increase your reach.
Strategic uses include:
- Promoting seasonal giving campaigns
- Driving ticket sales for fundraising events
- Amplifying emergency appeals
- Highlighting awareness days relevant to your cause
- Boosting year-end giving initiatives
The end of the year is the busiest giving season. Don’t let the heightened philanthropy period pass without maximising your online reach. With the Google Ad Grant, you can ensure your message cuts through the noise when it matters most.
Reason #3 – Free Support from Application to Approval
Many charities hesitate to apply for the Google Ad Grant because they believe it’s too good to be true and the process is complex or technical. We understand these concerns, which is why we offer Pro Bono support to guide you through unlocking this funding – at no cost to your organisation.
Our Pro Bono support includes:
- Initial eligibility check to ensure your charity qualifies
- Discovery session to understand your mission and goals
- Custom keyword strategy aligned with your initiatives and mission
- Support through the verification process
- Guidance to successfully unlock the grant
With our Pro Bono support, you could be just days away from unlocking upwards of £90,000 in annual advertising spend. The sooner you reach out, the sooner we can help you access this opportunity.
Reason #4 – Gain a Competitive Edge Over Other Charities
Charities using the Google Ad Grant gain a significant advantage in Google search results, appearing above organic listings for relevant searches.
If your competitors are using the grant and you’re not, you’re already a step behind. By utilising the Google Ad Grant, charities level the playing field, enabling them to compete effectively in an increasingly digital landscape.
Don’t let your competitors dominate the conversation online—seize the opportunity to capture the attention of potential supporters, and drive greater impact with every search.
Reason #5 – Data-Driven Decisions to Improve Impact
Data should the engine that drives decisions. It empowers us to make informed choices, optimise strategies, and measure success in a measurable way.
Beyond free advertising, the Google Ads provides valuable insights into your audience’s behaviour and preferences. This data can inform not just your advertising strategy, but your entire digital approach.
Key insights for our charity parters:
- Most effective keywords and messaging
- Geographic distribution of supporters
- Peak times for engagement
- Popular services and programs
- Donor journey patterns
Imagine having insights into exactly what your supporters are searching for—why miss out on such powerful data? These insights can help you refine your messaging, improve your services, and make more informed strategic decisions.
Take Action Now
Don’t let another day go by without unlocking the full benefits of the Google Ad Grant. Register for a free eligibility check today, and our team will be in touch to personally guide you through every step of unlocking this funding.
Already use the grant but it’s not delivering the impact you hoped for?
Let us turn things around! Our Google Ad Grant F.A.R. services are designed to transform your campaign performance, focusing on the three key pillars of charity growth — Fundraising, Awareness, and Recruitment.
If your trying to amplify your cause, boost donor engagement, or expand your supporter base, our strategies & knowledge of charity PPC campaigns will help you get there.
Ready to take your campaigns to the next level?
