Working for a non-profit, when you hear about Google Ad Grants it can seem like just another thing to add to the growing list of things you need to manage. What if we said you don’t need to lift a finger? From set up to management our charity PPC agency can do everything required to keep your ads running smoothly and improve your campaign results. Let’s walk through how it all works…
Check Your Eligibility
After submitting your eligibility check we will set up a discovery call to get to know you and your organisation better. We’ll talk you through Google Ads Grants, how they work, and answer any technical questions you might have so that we’re all on the same page. This is also where we set your goals and familiarise you with our processes.
After researching your area of specialisation we will present to you a custom strategy based on your goals.
This includes reviewing the keywords you should target and their estimated search volume. We’ll also identify the most valuable actions to track on your website so we can utilise machine learning for the best ad placements to reach your targets.
We will run you through the potential outcomes of your campaign and how we intend to implement changes to make everything run smoothly.
Contract Sent & Signed
We will send over your contract and as long as you’re happy with all of the details you can get it signed and sent back to us.
Account Set Up
This is when we do all of the work usually associated with having Google Ads. We may be in touch to confirm which pages we’re sending traffic to and confirm access but we will take care of the rest!
Kick-Off Meeting & What Happens Next
After your account is set up we’ll walk you through how to access your dashboard so you can check on the success of the campaign. We will also outline our plans for your campaign moving forward over the next 12 months. We can schedule your reporting as regularly as you like, as well as having strategy meetings throughout the year with your account manager.
How Long Will This Take?
This whole process can take as little as 6 weeks and requires minimal input from your organisation. We will keep you up to date with the progress of your application and get your approval for everything that is necessary.
How Much Time Do You Have To Invest?
We know how difficult it can be to juggle multiple roles within a non-profit organisation, so we like to take on as much of the set-up as possible to make it easier for you.