Have you ever wondered how to get to the top of search results without waiting for search engine optimisation to kick in?
There’s an easy way and it will help you start making more money for your business by bringing a targeted audience to your website where you can generate leads.
Keep reading to learn more about a simple three-step process on how you can start making money with Pay Per Click Advertising (PPC), even if you’ve never done anything like it before.
What is PPC?
Before we jump into how you can make money with PPC ads, let’s define them.
PPC stands for pay per click. It’s a type of ad that, as the name suggests, charges you per click. So, you only pay when someone actually clicks on your ad.
Although there are many ways people make money with this type of ad, for businesses, it’s all about using these ads to bring in new business.
PPC ads are available via a search marketplace, where you can target pretty much any audience by choosing the keywords your target buyers are interested in.
The most popular PPC network (by far) is Google Ads. Set up an account here.
1. Target the Right Keywords
The first thing you need to do is look for the perfect keywords to target for your campaign. Think about what problems you’re solving for your clients and what they may be searching for that could bring them to your website.
Although you want to target some of the most popular keywords in your industry, those will also have a lot of competition. That’s why you’ll also want to find keywords that have less competition but are still popular.
One way to find those keywords is by coming up with what are known as longtail keywords. These are phrases, questions, or sentences that people may be searching for.
For example, you’re a graphic design studio that primarily creates promotional materials for the architectural industry. A short (competitive) keyword would be “graphic designer“. A longtail (less competitive) keyword would be “architect graphic designer“.
1.1 Effective Bidding
As you look for keywords through the Google Ads Keyword Tool, you’ll see how much you can expect to pay per click. More competitive keywords have a higher cost whereas less popular options are less expensive.
Focusing only on the most popular keywords can be draining on your marketing budget. However, by having a mixture you can have some less expensive options in there as well.
2. Write the Perfect Ad
The next thing you have to do once you find some keywords to target is to write the ad itself. Although you’ll want to include your target keywords in the ad, it should sound natural and compelling.
You want to make it clear to the reader that you have the solution to their problem. Let them know exactly what you do and show them how you can benefit their business.
There are limits to how many characters you can have in an ad, so be sure to use them wisely. Catch a reader’s attention early in the ad so you don’t risk them missing out on the important part of your message.
Keep in mind that, in most cases, this will be the first impression people have of your company and what you have to offer them.
For that reason, you need to make sure everything is perfectly correct grammatically. Even a small mistake can make you appear to be unprofessional which can turn some visitors off.
3. Convert Your Visitors
Your final step is converting the visitors to your website into paying customers. There are a few things you must to do accomplish this.
3.1 Have a Great Landing Page
Just as the ad itself is someone’s first impression of your company, your landing page is the first impression a visitor has of your website. It’s important to have a great Call-To-Action (CTA) to get an immediate response (or action) from the visitor and increase the likelihood of a conversion.
Make sure your landing page is well-designed, functional, easy to navigate, and fast. Pages that load too slowly is a huge deterrent and can cause you to lose visitors after just a few seconds.
3.2 Deliver on Your Promise
If someone clicks on your ad that promises a specific product, service or a solution to their problem be sure to deliver what they’re looking for. Failing to do so will mean that you have lost their trust, which is hard to get back.
So, be sure that whatever webpage people land on after clicking your PPC ad, it gives them exactly what it says they’ll get.
3.3 Have a Well-defined Sales Funnel
If you don’t already have a well-defined sales funnel, you should. In most cases, people clicking PPC ads will be strangers. From there, you want to turn them into leads and then into paying customers.
Know exactly how you’re going to get each person who comes through an ad onto the next step in your sales funnel or else you’ll just be wasting your marketing budget.
In most cases, the people coming to your website through an ad on Google will be at the top of the sales funnel. In those cases, you’ll want to use our next point to turn them into leads.
3.4 Get Their Digits
One of the best ways to turn visitors into leads is by getting their contact information as quickly as possible.
A great way to do that is by promising information in your ad. To get that information, ask for a phone number or email address in exchange. This is called a ‘lead magnet’, or ‘content offer’ and it’s a popular inbound marketing strategy.
Once you have someone’s contact information, you can start working on taking them to the next step in your sales funnel. Typically, the next step is to warm them up with more information about your product or service before trying to close the deal with a sale.
Learn More About Making Money with PPC
Now you know about making money with PPC advertising. As you can see, it’s a simple three-step process than anyone can do – though it will take some time to perfect.
If you want to learn more about how we can help you grow your business, contact us today. We would love to help you.
Working as a Digital Marketing Consultant since 2004, Lee helps SMEs win more business through developing effective digital marketing strategies. He is a dedicated Liverpool FC fan, dog lover and loves long country walks (and a cheeky pint) with his dog, Banjo. Do you publish content yourself, or need content for your own website? If you’d like to collaborate on anything at all, don’t hesitate to reach out to me.