Check out episode 2 of our podcast, where Sarah Latham joins us from Eleven Marketing.

Whether you’re a marketeer or you’re a business owner, January is time when we all reflect on the year gone by, the changes coming ahead in the next 12 months and trying to sum up what they might bring. So in spite of the uncertainty in the world, right now, we invited Sarah to talk about what might come in the next 12 months.

Astra: Okay, so hello, everybody. Happy New Year. It’s never too late to say that in January, even though it’s the 17th. It’s exactly a month since we recorded our first pilot episode of the podcast and we thought what better way to kick off 2022 with someone from outside of our organisation. So we’ve got Sarah Latham today from Eleven Marketing. Hi, Sarah. Nice to have you here.

Sarah: Hello. Nice to be here.

Astra: Just to recap for our listeners, and I’m sure to the committed audience of this brand new podcast. We are Web Presence in Macclesfield, a marketing agency. We’ve got big ideas, big personalities, and a lot to look forward to in 2022. So I’m Astra. I am the digital advertising manager, guys do you want to introduce yourselves again.

Jason: Hi, I’m Jason. I’m the Marketing Manager at Web Presence. Shout out Mumsie who listened to my last podcast.

Paul: I’m Paul, I’m one of the directors here at Web Presence.

Astra: And Sarah, do you want to just introduce yourself? Tell us who you are? What you do? Where you work? Anything you want us to know.

Sarah: Sure. So I’m Sarah, again. I worked for Eleven Marketing, which is a marketing agency in Nantwich. And I live in North Wales with my cats.

Astra: Excellent facts. So we’ve bought Sarah in and it’s this time to talk about emerging trends in marketing in 2022. Sarah is a lady that used to work for Vogue. So she is more qualified than the rest of us to talk about trends and to be bang on them. No pressure.

Sarah: Oh, God.

FREE SCORECARD – Get a personalised sales and marketing strategy report (with actionable tips) in 2 mins

Astra: I guess it goes without saying that after three years of uncertainty and the pandemic has been raging, it’s been quite hard to predict trends. Whether you’re a marketeer or you’re a business owner, or just a mere mortal. January is time when we all reflect on the year gone by, the changes coming ahead in the next 12 months and trying to sum up what they might bring. So in spite of the uncertainty in the world, right now, we’re going to try and talk about what might come in the next 12 months. So if we move on to our first segment, which our avid listeners will remember is called 10 minutes with a marketer. That’s you, Sarah.

 Sarah: Awesome.

Astra: So it’s just a conversation between all of us about what we think might emerge this year. So Sarah, what trends do you think are going to be big in 2022? In marketing?

Sarah:  I get a lovely small question to start there Astra. Small. Minimal.

Astra: Something out there, anything you want.

Sarah: Something out there? I guess the big thing that’s been in headlines everywhere is obviously this big name change, isn’t it? From like Facebook to Meta, huge. It’s everywhere you look. And there’s rumors about this, abstract thing, like the Metaverse, no one really knows what it is, I think even the head of Instagram was like, we don’t really know what it’s gonna look like. So that’s great for marketers everywhere, lovely preparation. I know it’s classic. I guess what I’m saying that we can probably predict in that it’s a bit of a, or probably quite a big shift towards like, virtual and augmented reality kind of experiences.

Astra: Yeah, absolutely. I think we’ve already started to see more people. I mean, I have already in January, seen more people flock back to social media because of this whole…

“Oh, it’s gonna be an amazing Metaverse”

And people trying to get ahead and adopt that trend, really. I know that Sarah, you’ve already talked a little bit about augmented reality with us before, but do you want to just explain how some clients that you work with are adopting this trend?

Sarah: It’s an interesting one, because although it’s kind of looking big now, they’ve actually been doing this for quite a few years, even kind of pre COVID. Everyone was thinking about, you know, making things more virtual, like what can they be doing online? Sometimes it’s a bit of a cost saving exercise. There’s kind of a number of reasons I think people look at it. But we work for example, with loads of universities. And they have been quite interested, steadily interested in things like virtual open days, and how they can capture their campus and like the life of their campus online. So we’ve done lots of things like 360, online tours and things like that. So people can try and get quite a realistic experience of what the campus is like without actually having to travel there, which is really convenient for a lot of people, especially if you’re International, which is pretty cool. And then another one of our clients kind of different kind of, for public sector. This is Network Rail. Every year they need to attract a load of graduates and apprentices. It’s kind of an ongoing, like needing more people for certain skill areas sort of thing. And we work with them all the time to do this kind of graduate recruitment activity. But one of our last suggestions for them was using an actual VR experience at their exhibition stand. So people could test it out, it was really cool. They’d test out what they might do in different careers at Network Rail. So it might be operating a really busy signal box and stuff like that. It sounds quite simple. But there were like massive queues at the exhibitions, it was really, really popular. So it worked really well. They’re still using it now, which is awesome.

FREE SCORECARD – Get a personalised sales and marketing strategy report (with actionable tips) in 2 mins

Jason: VR things that they are actually doing the job but in VR, virtual reality?

Sarah: Exactly, yeah. It was like an Oculus headset with like a controller. So they’re kind of like just seeing, kind of like different you can like choose your role at the beginning. Even outside, they’re all kind of like this, some self-engineering kind of side of things. They were really, really interesting, like a day in the life of different careers and stuff. And I think people just really appreciated that, that kind of experience was actually available. So I think quite often at these kind of graduate fairs and stuff, there wasn’t really stuff like that on offer, they can be a bit kind of inaccessible to people. So it was just something new, I think.

Paul: Imagine that, instead of like reading job descriptions on a job board in the future, you just sit down for the evening, pop your headset on and just sit through like 20 minute round jobs and see what suits you best, that would be really cool.

Astra: I’m actually excited for further down the line when you just do your job on a VR headset. After this shift it has been accentuated probably by the pandemic, we couldn’t probably quite safely say, you know, we’re trying to minimize contact and that sort of stuff. So leading into those kind of things. Sounds like your client is ready for 2022 already?

Sarah: Well, definitely.

Jason: It’s one of those things that, recruitments is so big at the moment, isn’t it? So looking for a new way to kind of get across why someone would want to work somewhere, that’s going to be really important. Because the amount that we’re doing looking at some recruitment campaigns for clients at the moment, because as big a problem as sales to create the work, is getting people to do the jobs as well. So anything you can do like that, which is yeah, like a day in the life, I don’t know what mine would look like. Feed the dog, take the dog out. Like it’d be a strange one. But it’s a really good idea, it’s really interesting.

Astra: Well, I think that’s one of the trends that definitely in my sector, we’re gonna see as well as not virtual reality, not that sophisticated in terms of ads yet, but video is definitely on the up. More and more clients are coming to us asking to integrate video and already Google this year has rolled out new advertising campaign styles which are focused on video. He can’t run certain campaign types without video now. And I think that’s going to be an enormous thing this year, because there’s this massive push for multimedia at the moment, I don’t know if you guys have experienced that as well, or just seen a pickup in that. But even two weeks back into the work in yeah, I’ve had three clients who’ve been pushing for video already?

Sarah: Yeah, that’s massive for us, like huge, we’ve got an in house animator, and I think we’ve kind of noticed progressively that that time is just so kind of in demand. He’s credibly the busiest person. So many requests coming in with them, with that, because that’s what all of our clients want. And I think you know, it’s obviously what audiences are looking for. So people are just naturally responding to that. Aren’t they really giving them what they want to see?

FREE SCORECARD – Get a personalised sales and marketing strategy report (with actionable tips) in 2 mins

Jason: You don’t have to go into names on the client, but didn’t you run a TV spot with one of those videos recently? 

Sarah: We did yeah, Sky Adsmart campaign to watch the council. It’s now live. It’s kind of out everywhere, which is super exciting. And just a really lovely project to work on, like a really good kind of purpose really.

Jason: So when you were talking about that Astra, in terms of you can only run certain campaigns where in these ads the videos being seen. Are these before YouTube videos? Or is it just?

Astra: Across the entire display network now where there’s always been on Google speaking specifically about Google, where there’s always been the option to upload like gifs and animations. Now they’ve also allowed video, which is a new development. And so you might start seeing video banner ads at the top of websites for things similar products and local adverts, you can’t actually run a mobile ad campaign now without a video. So say you type in on your phone, or nearest supermarket for example, they have to have a video now as a backup option to show you around the store or whatever. I think it’s more of a Google’s trying to drive more sales videos. More on that later in our second segment. But videos do tend to improve sales generally. I think Google’s really leaning into that because obviously the more sales that Google makes for their clients, the more money Google gets. So it’s a nice little circle.

Jason: It’s quite an extreme push, isn’t it? Just to make it from allowing it to now everyone, because you were relying on local campaigns before, you’ve now suddenly got to get a videographer or a video agency to help you out. So that’s just what people have to deal with. Is it?

Sarah: Yeah, pretty much. I mean.

Jason: What kind of deadline were they given?

Paul: I would able to see a shift though in that, because I don’t think video take is happened the way it was supposed to necessarily. We still have this. It’s like the old essay format at school, right? You have to have this professionally produced video and as an introduction in the title card, they’re like body and then some kind of outro and call to action, actually, which kind of like, more Tik Tok style…

Astra: That’s exactly why they’re doing it I  think.

Paul: Yeah, if you could just have a team member or the boss just pop on quick. 10 seconds, exactly what needs to be sent back out again? I wonder if we’ll start to see more of that. If that generates more engagement, than that kind of old school way of doing it?

FREE SCORECARD – Get a personalised sales and marketing strategy report (with actionable tips) in 2 mins

Sarah: Yeah, we definitely are on TikTok, aren’t we? There’s now like TikTok influencers with absolutely no prior experience of video creation, videography, nothing at all, and are now being paid like six figures for like these crazy collaborations because their stuff is obviously so funny or so engaging that people tune in day after day to see it. It’s kind of like, the whole thing really shifted, which is really interesting.

Jason: You Sarah, you target… who’s like your target audience in terms of different organisations? And do you think that you’ll ever need to create content for them in terms of TikTok videos? Do you think that’s going to happen? Have you had that conversation internally?

Sarah: We had this conversation a lot, like a lot of people asked us like, Should we be on TIk Tok, or we’d like to do a campaign? Can we use Tik Tok and I think when something becomes big, and when it becomes really talked about, and really popular, everyone wants like a piece of cake. They’re like:oh, that’s really exciting. Like, we should be on TikTok that’s really fun.”

Or is it nine times out of 10? You really, well, I mean, 10 times out of 10. You need to really consider the channels that you’re using. But TikTok is so specific, you know, for a lot of our clients, we’ve got like public sector clients, sort of local government, things like that, where Tik Tok is so unlikely to be a relevant space for them, it’s probably not where they need to be to talk to people, you know, even if they did, like hop on a trend and do like a viral video of them doing a little dance routine, it’d be great be really funny, but it doesn’t have the desired effects. No one would, you know, think remember them for the right reasons. So a lot of conversations we have in clients is to be like, yes, we love TikTok, it’s great. It can be really, really fast but we don’t want to be using channels just because they’re popular. And just because everyone’s been talking about them, it has to be relevant for what you’re looking at, I think and that’s always challenging.

Jason: Yeah, you covered quite serious, a lot of your clients come with quite serious issues as well. So it’s quite hard to turn that into something that’s being TikTok as well.

Paul: That’s such a good point you made there, because for kind of business owners or managers or whoever, whoever it is, it’s asking these questions, we get the same thing saying everyone’s on Tik Tok, should we be on TikTok? But that point is your specific audience on TikTok? And can we reach them? Can we make that little Venn diagram just around your audience? That’s probably the question you should ask immediately afterwards, if you’re considering it.

Sarah: Exactly.

Astra:  So we’ve sort of getting towards the end of the 10 minutes there. Sarah, we always ask some quantifiable questions just to give us a little bit of data that we can package up into a nice little end of year package, maybe. So we’ve already covered a little bit about what you do, and how organisations in the charity space, are going to hop on these trends or happen. What do you think more charities should focus on in 2022, to raise awareness and generate more funding for their campaigns?

FREE SCORECARD – Get a personalised sales and marketing strategy report (with actionable tips) in 2 mins

Sarah: Do you know what we always see a real shortage of with charities, it’s like case studies, I think with it’s just like proving the impact is a big gap that we often see, we often get charities asking for help in doing that. But I think what charity is usually really, really good at is, you know, with these kinds of fundraising campaigns, giving an idea of where the money is gonna go, what it’s going to do, and then hooking people in that way. But then it’s like that donor retention exercise. They’re not delighting them and retaining them by being like: 

“This is what your money did do.” And

“we’re so grateful to have you because this is the impact…”

they sort of donate and then fall into the ether somewhere, loses a bit of a bit of the impact. So I think that for me I’ll like remain to be one of the biggest things that I would like to see charities doing more because I think still I’m not seeing it as often as I would like to.

Astra: And from your experience, do you think that there’s more or less money being budgeted for marketing campaigns in the charity public sector?

Sarah: It’s really hard to know if it’s more or less I mean, the same, I guess, I don’t want to call it like a problem, but the same hurdle every single time is that there is a really limited budget to work with and

You know, it’s for good reason like their money comes from, like donations and funding. Like, it’s all kind of connected to that. So what you want to do when you’re working with these agencies, we always have these upfront conversations of you know, don’t be tricked into thinking that, you know, it’s always just go for the lowest cost. It’s always like the cheapest, cheapest, cheapest option that you can possibly get is the best. It’s just working smarter with the budget that you have. So it’s what exactly is your brief? What exactly are you looking to achieve? And then really kind of looking at those goals to make sure that you’re achieving them with the budget in the right way? And essentially.

Astra: because that’s what you’re saying about channels? Yeah, it has to be the correct one, because you have such a limited scope anyway.

Sarah: Exactly.

Jason: Do you get like lots of pressure then to get to prove where the money’s going? And it’s going to assure you success? Like because of where it comes from in terms of donations, do you have to like provide guarantees of…

“his campaign, we’ll spend X on it? And we’ll get Y.”

Do you have that pressure? Or is it, are they quite understanding that it’s a bit… You know, there’s so many variables in there?

Sarah: Exactly, you do have that pressure, because often there’s another layer with charity marketing. e’re presenting them with things like reports and you know, results of what’s happened as a result of the campaign. But you know, that you’re not just creating that report for the charity, you’re creating it for the funders, or like a board of trustees, there’s kind of a whole extra layer of proving your worth, like to the work that you’ve done. So yeah, there is always pressure. But again, it helps to kind of reassure them, that you’ve really respected that they’ve come to you with kind of a limited budget, and you’ve done your absolute best to make it work as best as you can for them. It’s just kind of another way, I suppose, of holding you accountable for the work that you do.

FREE SCORECARD – Get a personalised sales and marketing strategy report (with actionable tips) in 2 mins

Astra: This is true. Just quickly, if I could ask you, again, in terms of the charity sector, if you could rank PPC, social media (organic and paid), email marketing and SEO, put those in order of importance, which one is the most important to least?

Sarah: That’s really hard. it’s so hard, we need all four at the same time.

Astra: If you’re saying it has a limited budget, and you can’t even afford two… three maybe, where do you put them?

Sarah: So I think SEO is probably my number one, it all kind of ties in with content, they just need lots and lots of content. Number one, for sure. I think second, I’m gonna go with email marketing, just purely because of that donor kind of delight and retention.

Astra: Nurturing Kind of thing.

Sarah: Exactly. They so often get forgotten. But you know, recruiting new donors is so much more expensive than just holding on to the ones you’ve already gotten. So I’m going to put that second to that reason. Oh this is hard. Third, I’m going to go with social media, because it’s all about communicating your stories, like your case studies, all of that kind of stuff. Social media is great for that. And then fourth, not because it’s not important, but because if you’ve got the other three and you’ve got a limited budget, you can probably put PPC fourth in that, if you’ve got the budget do it as well.

Astra: This is the second week in a row where the guest has  put my job at the bottom of the pile though.

Paul: Astra’s job is on the line

Sarah: What I meant to say… is PPC is definitely top over all of them.

Astra: We’ll talk about this after Sarah, it’s fine. And finally the last question of the segment is how confident on a scale of one to ten are you in your current marketing strategy?

Sarah: I’m gonna be really safe and go for seven. Because if I go…

Astra: Excellent, also the second guest to do that as well

Sarah: It’s a safe bet. Because if you go high you look really, you know, arrogant or cocky and then if you go lower, you’re like in trouble of looking like you deserve to be sacked. I’m gonna go somewhere safe, seven is a  really safe kind of, you know, middle ground number. So I’m gonna go with that. And I think basically, you know, I’ve got a great team, that kind of, you know, support all of the marketing activity that we do. So you’re always confident that everything’s gonna be done kind of, you know, on time and in the right way, which is great. And I have an incredible Boss, who’s a very, very good mentor. So I’m really excited about a lot of the kind of inbound activity that we’re going to be doing. And with some of our partners as well this year. So watch this space.

Jason: What would you do? What would you like to see happen to get you to 10? What would get that to 10?

Sarah: Do you know I? It’s a tough one. I think just keeping like ahead like trying to be proactive rather than reactive is kind of like the number one goal in marketing, isn’t it? Like staying ahead. So like research is a big thing. I actually try to like block out periods of my time in the schedule at work, where I’m just dedicating it to things like research or like doing some like training or I’m actually a member of the Chartered Institute of Marketing. So I’ve got access to all these like webinars and like resources they release and I’m just trying to like make the most of them and actually, like use them to my advantage. So I think the main thing has got to be like that. Balancing that like preparation piece with like always staying ahead and like taking in all of the knowledge that my brain can possibly fit. And then also having the time to like actually apply that and then be really, really super good at my job and get promoted.

Astra: You can safely say you’ve secured a job here today, Sarah, so make sure you send this to your boss afterwards.

Sarah: I know, I’m gonna have to.

Astra: Well, thank you very much for speaking to us about those topics. We’re gonna move on to segment two now, which has been refreshed for episode two. So our avid listeners, Jason’s Mm.. It is slightly different this week. It used to be called ay that stat”, and I give you a statistic and you think to guess what the statistic was, but this one is… in fact, Jason, you introduce this one… this is your new title. So you go,

Jason: okay, cool. This is called “suspicious statistics”, which I struggled to say there so maybe I should rename name it next week. I think it’s a part of a game show, is it? I don’t know that Paul will actually come up with the idea. Two of these statistics are correct. They’re facts, factual. One of them is fake news. So I guess I’m just gonna read them out. And we have to guess which one is the false statistics. So shall I start?

FREE SCORECARD – Get a personalised sales and marketing strategy report (with actionable tips) in 2 mins

Astra: Yeah, you read them out, I know the answers so I won’t be able to partake, but I will provoke.

Jason: A: by 2022, over 80% of internet traffic will be driven by video, 

B: Over 80% of marketeers use video as a content marketing tool and 

C: Product videos can increase sales by over 80%.

 what do you think is the fake fact?

Astra: … Suspicipus stat* bviously, 80 is the common denominator here. So I mean, which one do you thinkof those statements with 80 are least likely to be the actual stat? And why?

Sarah: I want to go for the third one, because I feel it’s just a bit of an over promise. I don’t know. I feel it’s the sort of thing that salespeople tell clients, maybe that’s really unfair. But in my mind, that sounds almost kind of like a commercial over promise.

Paul: You know I’m thinking A for the same reason, is that somebody wants to like, so 2022, over 80% of internet traffic will be driven by video. That sounds like something we’d publish if we just hired a videographer to fill up the workload. That’s really tough. And then be what’s that 80% of marketers use video as a content marketing tool. I’m kind of leaning towards….

Astra: This is a global study, by the way.

Paul: It’s a global study?

Sarah: It’s a global study.

Paul: I feel this is one of the things that would come up, where there’s this huge opportunity that’s coming and all the data suggested there, but that marketeers haven’t yet capitalized on. And it’s an opportunity. So I think I’m gonna throw my way behind B.

Jason: Yeah.

Paul: That’s gonna be my guess.

Astra: Jason, what do you think?

Jason: I think B is the fake-… is this suspicious statistic. I’ll be honest and say that I don’t believe any of them are true. I agree that like they exist as research but I don’t agree with them. Even if they are based on real statistics.

Sarah: They all sound like headlines? Like clickbaity thing you see on Facebook? And as a marketeer, you’d be like, yeah, what’s that even based on? Who even did these surveys, you know?

Jason: So what is it then?

Astra: Sarah is correct on the suspicious stat, it is C but not for the reasons that you think. Product videos can actually increase sales by 140%. In this clip was to do that. I think it’s another HubSpot one actually. And so yeah, not an over promise, but actually an under promise. A very good one and that though.

Paul: 140% wow.

Astra: Yeah, product videos can increase sales by 140%. And it goes on to say, how do you product videos.. It should be review videos and videos of the product in use. So there you go.

Sarah: Wow.

Astra: Obviously very ecommerce focused and this study as well so probably more beneficial for us internally.

Paul: it does make a lot of sense doesn’t it? I suppose so

I always feel with these kinds of stats where you get 140% increase.

Astra: It’s very round.Paul: You know, when I mean you still see now but used to see like,

“Oh, check this one trick out to double your sales”

and it was making the buy button red instead of green or something like that.

I always feel those stats come up when you fix something that was broken. So I’m still suspicious of it. I imagine if you have this page that was like just a one liner and a ‘Buy Now’ button. And it barely describe what it is you’re buying, you’re getting no sales for it. But then all of a sudden you upload a video that actually adequately explains what it is you’re offering, and then measure the results you going to see massive jumps like that. This kind of set for it. We know you run like a conversion rate optimisation and 10%, 20% is a huge win on like well-established campaign. I’m gonna keep skepticism with Jason there and say, I think it’s that kind of study.

FREE SCORECARD – Get a personalised sales and marketing strategy report (with actionable tips) in 2 mins

Astra: Well, as always, I will publish the sources in the show notes. Do your own research. But yeah, I agree. I think he’s maybe like, you could improve yourselves by 140%. If you didn’t have a website in the first place. Yeah. But guys, I mean, there’s that age old saying there are lies, damned lies and statistics, right? They’re the most easily manipulatable form of data. So there you go.

Anyway, on to segment three, the final segment of the day, which is strategy analogy and we’ve got a random word generator, we’re going to pull it out of the bag. And we’re going to have to come up with an analogy to do with marketing trends. So Jason, please, could you pull up the random word generator/web presence hat?

Jason: Yeah, sure. Okay, so I’m going to click random. And the word is going to be one Word, rather than two. I’ve got the option to change that apparently. It’s going to be coffee. Coffee is your analogy.

Astra: Okay, Paul, as the king of analogies, you’re up. You go first.

Paul: Okay, I can do it. So I had something else in mind, the place that’s distracting me, but I’m gonna say the analogy is, that you should check your marketing data like you drink your coffee, that’s gonna be the knowledge, right? So how many cups of coffee would you drink in a day to your coffee?

Jason: Two.

Paul: You liar!.

Sarah: It depends on the day, Paul, I mean, you know, at the moment, it could be like anywhere between like, four or five, really, but only two.

Paul: I think thats perfect… that helps by picking a larger number. Because if you were to, if you were to just once a month, put your five cups of coffee per day worth into a big vat. You can’t consume that. That’s too much. So I think that little enough in checks of your data not waiting to do these massive analysis. You just drop in, check what you’re looking at that morning, and then carry on with the day like you would your coffee.

Sarah: You know what I thought you were gonna go with that? I thought you were gonna go with the whole, don’t leave your coffee to get cold in the mug. Like don’t leave your data.

Astra: That works well, elaborate…

Jason: I’ve got one funny to follow that. So, I’ve taken this literally, I think the ground coffee. You know, if you think of the anatomy of a coffee. So you start off with your ground coffee, that’s like your content. It’s normally in the freezer. So it stays good because it just sits in everyone’s drafts and no one can agree on the right way to do it. But eventually you get it out, put it into the cafetiere. But it’s not gonna do anything in there because no one sees it or no one is drinking it right? Yeah, so throw in some boiling water. That’s the promotion could be anything, could be email marketing, paid advertising, social ads, whatever. Then you got a like pressure you know, got pushed the cup, I’m just talking about cafetiere coffee here. Pressure that down, so your pressure is… this is loose now. This is the nurturing of that content. You’re putting pressure on it, pushing it out there… Oh this is getting rough. Then what you end up with is When you pour it and you’ve got like a finished cup of coffee, which is sales, you know?

Astra: Just like your coffee. That analogy needs work.

Sarah:You’re gonna try and start pitching to clients. Like, you want a marketing strategy thats like filter coffee. And you’ve got instant coffee. Throw it in the bin, you need filter. They’re going to be like

“What are you talking about?!”

Paul: I just love that if you tried pitch that to one of our clients, they would just be like

“I would just have instant thanks”. 

Astra: “Yeah, I’m a tea guy?…it’s not for me”

Paul: That was great though. Congrats on, that is the most tenuous analysis we’ve had today.

FREE SCORECARD – Get a personalised sales and marketing strategy report (with actionable tips) in 2 mins

Astra: I have one based on Sarah, what you were saying before going back to like the whole Tik Tok argument, whereby people are like

“Oh my god, everyone’s on Tik Tok. Should we do it too?”

And I think there’s many ways to make a good cup of coffee. Not that one that Jason just described, but many other ways. Just like there’s many ways that you can adopt a trend, like you might grind your own coffee, weigh out your water if you’re not way inclined, or you might just have a cup of instant, dash a bit milk in… done. If you’re a coffee snob one option might seem better than the other. And I think that’s the same with marketing trends. There’s no point sourcing beans from Columbia and hiring expensive videographers, if you don’t have the time or the resources, you could just recycle a video from last year, get it upon your website, see if that improves your conversion rate, and you’re still going to inject a bit of energy into your marketing rather than wasting time and money on something that’s not going to maybe pay off for you so at the end you’re making sure that the trends align with your business goals. Otherwise. You’ll drink too much coffee and they’ll keep you awake at night

Jason: That was good. Sarah, what have you got?

Sarah: I came up with my analogy, right? Not good enough. I’m sticking with that. Because you know, I’m sticking to that.

Paul: I mean, you had a lot to come up with during that segment say that’s analogy,

Sarah: I think might have helped by the fact that I am in the office today and have had three Nespresso’s. My analogy was actually driven by a coffee. So there you go. I’ve had a lot of time to think about it.

Astra:  So that’s all for today I think, Sarah if you’ve got anything else you want to share with the world of marketing 2020 and the charity sphere. Before you go, we go sorry.

Sarah: Yeah, we’re just looking forward to this year. And if you’re a charity and you want to, you know, launch a really great marketing strategy then work with Eleven Marketing. Woo!

Astra: Excellent. Thank you very much for talking to us Sarah, You’ve been a fantastic guest. Hopefully we’ll have you back on. Maybe 2023 and we can review how right we were about the trends eh.

Sarah:  Why not. Sounds good.

Astra: Thank you very much for having us guys.

Written by:

New call-to-action
New call-to-action

Next Post

8 Marketing Red Flags (And What To Do About Them)
Read More

Continue Reading