In this episode of On the Same Landing Page, we speak with Anna Holloway, account manager at Fluid Communications about her experience working with multiple clients and encouraging them to slow down and refocus on their core values and goals before moving forward with their marketing strategy. It can be easy to get caught up in the fast paced world of marketing and it is beneficial to have the help of an expert team to help you re-evaluate the best strategy to optimise your return on investment in marketing.
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Jason
Welcome, Anna, as Anna is the account manager for Fluid Communications, a creative services company providing graphic design, marketing and communications expertise to business, academic and nonprofit organizations. Before that, Anna worked on accounts across luxury top brands and proving that account managers can do six things at once and is also a personal trainer. You can follow Holloway X Fitness underscore on Instagram.
In her current role at Fluid Anna manages accounts in the private and public sectors and is in charge of delivering results with large and small budgets on a national level. We’ve asked Anna on today because of her experience in delivering marketing results for a range of clients in B2C and B2B sectors. I’m joined, of course, as always by Astra, Head of advertising.
Anna
Hello, Nice for me to be here with you.
Jason
And of course, as I’ve introduced, Anna. So thanks for coming on.
Anna
You’re welcome. Thank you for having me. I’m a bit I feel a bit privileged that you wanted me to be on here
Jason
Well, this is episode ten of on on the same landing page. Yes. It’s a it’s a it’s a nice round number and basically it’s exciting.
Astra
This is quite momentous for us actually.
Jason
Yeah we’ve got some momentum. So you’re currently an account manager. How just to be start from as a from a from a clients point of view, what is it that you do and who is this type of people that you work with and you help?
Anna
The kind of people that we help can in terms of individuals within the business can be anyone kind of you know, in the past I’ve worked with director level to level CEOs, right down to kind of marketing professionals or communications professionals. It kind of varies depending on the business and who is in that business a lot of the time.
And agencies are used through their marketing function and we like to see ourselves as kind of a almost like a you know, part of their team just on on the side basically. So yes. So we, we can help kind of anyone in the business that needs help but predominantly it’s the marketing professionals who need our kind of expertize as a side to their internal team.
Jason
Okay. So if you were to think of two projects, one with a very strong account manager involved and one without, what would the one that has one involved benefit from?
Anna
And I think there’s two is just looking at it from a different point of view from from my from my experience it’s you know, often you can have kind of marketing team to got clear focus on what they want for that business they’re in that business day in day out. They know the business but like the back of the hand.
So I think sometimes there’s a value, someone who isn’t in the business every single day and kind of sees everything that goes on to say, Have you thought about this and thought about this? What about this angle? I know you want to do that campaign, but where? Where is it going? What are we doing here? You know, like just adding that extra value where they might not or thinking outside the box where because they’ve got a clear vision, sometimes they don’t see the outside or the bigger picture.
Jason
Yeah. So it kind of stop them getting stuck into not, not looking at the whole at the whole thing. And what do you think then, the most common things that you have to help clients get passed on, on, on projects.
Anna
And I don’t know whether it’s necessarily get past things. It’s more just, you know, adding and being able to add insight or even kind of expertize where, where, you know, we need to do this on that. How do we how is the best how is it how do we need to do what we need to do to get the kind of thing?
Sometimes we get projects as broad as that and we can get projects that kind of very streamline. You know, we need to do this and to do that we need this and it’s very kind of clean cut. And then off sometimes we get people saying, I’ve got this problem, how can we sort it? And that’s where kind of the bigger picture comes in.
Anna
I hope that has answered your question.
Jason
Yeah. Is there like are there other similar things that are happening between some of your clients at the moment, I would imagine? See, there’s loads of topical things going on at the moment, but have these started to seep through? And if you had to start almost you’re seeing it happen so often that you’re kind of approaching it and be like, okay, this is a widespread problem regardless of industry.
Anna
And I think a wider and widespread problem is just thinking from the very beginning and that in the past and what I’ve seen is kind of remembering what that that actually objective is and not getting so tied in to kind of we want to do social media, for example, like social media’s massive, we want to do it and it’s just like, let’s, let’s bring it back.
Let’s go back to the beginning. Well, what are we trying to gain here, whether that is brand exposure or selling a product or, you know, bringing it fully to the beginning to say, well, where where are those people going to see this? Where is the most important channel? Where, you know, what is the most important message here? What are you trying to do?
And that that I think is is definitely something I’m seeing more and more is that end goal is always they’re like, we always want this, but it’s kind of like bringing everyone back. Everyone we in marketing generally just want everything to happen really quickly, don’t you? And a lot of time is bringing everyone back to the beginning and saying, you know, let’s let’s do a step by step approach here and see what we need to do from the beginning and kind of build into a timeline of how we get to that end goal.
Jason
Yeah, it’s definitely one of those things that so many people have an opinion on marketing dont they? Everyone knows how they like or don’t like to be marketed to. They know what campaign they think is pretty cool and they have children who also have opinions, who then tell their parents who have decision making rights. So I can I can empathize with the if you get ten people in a room and ask them, what do they think about the marketing strategy, everyone will answer something because they just everyone thinks they know a lot about it before they’ve actually done done the research.
Anna
And also just like on that, there’s a massive marketing so subjective to one person that one person something might look black to another person might look white, you know, it just there is it’s so subjective in terms of what you like and what you don’t like. So I just think it’s making sure that and I think a big point to kind of take is, well, is marketing not just one thing works for everyone, which is I suppose, the same across the board and with everything, you know, like I would never say do PPC or do social media and don’t do anything else because nothing else is going to work.
This is the only channel. I think that’s the biggest thing with marketing. It’s like you there’s not one thing that that works solely by itself. It’s you need to be doing a lot of everything to make it work.
Astra
So you get like two schools of thought with that. Don’t you get people who have done one thing, say, social media and it’s worked really well and they just want to rinse, repeat, rinse, repeat, rinse, repeat. And then you’re trying to like push them on to see the bigger picture and be like, Oh, maybe we could try PPC in there.
Like, No, just this. Or you get the client to are really keen to like put all their eggs across different baskets and experiment and stuff. So it’s definitely divisive I think.
Anna
Absolutely. I think the words is changing all the time. You can’t just stick to one thing and hope for the best for the future and just kind of think Yeah we’ll stick to that and just do that and that’s going to work. It’s kind of, you know, we need to be evolving with the world and with that you need to be kind of trying new things all the time.
Jason
Have have there been examples of strange crossovers where actually something did work really well? I say this because I know is that there’s a TikTok account that I think it’s for some some kind of carpet salesman in the southern state of America is blown up on TikTok. I might be wrong on some of the details, but it’s so funny because they’re trying this this thing and they clearly it’s like they’re not professionals, but they’re just giving it a go.
And it’s the humor of that that’s just meant that it has travelled, in some ways that probably works for them. I don’t know what their sales numbers are off the back of it, but you could say that actually was a surprise hit where they tried something that would work for a fashionable brand and tried it in a perhaps less fashionable brand, and it worked.
Are there any examples like that that you’ve come across where you’ve tried something that you maybe thought didn’t match a typical approach for a brand, but actually kind of got some surprising results.
Anna
And I can’t think of anything that’s tough my head on like a broader approach approach I suppose, and I would probably say kind of email marketing is kind of gone that way maybe or kind of everyone. There was a point where in marketing email boomed and direct mail was phasing out and all the print print stuff was not not working as well as it should.
So there was a point where, we will do that and email marketing and, and, and there’s a phrase as an argument to say that email marketing now is isn’t really the best route to market. And, you know, everyone’s behind it. But again, with the world changing, it’s direct mail now the new best thing because nobody’s getting them anymore.
You know that that I’ve not gotten a specific example where kind of something we didn’t think something would work and what’s amazing but I think email marketing as a broad kind of subject kind of might be going that way. I don’t think it’s something that we should get rid of by any means, don’t hold me to that. But, you know, it’s something that was working for a while.
It works for a period of time. Everyone’s jumped on the band wagon of it. And now I can imagine you to I get thousands of emails every day. Delete, delete, delete. Don’t want to read any of them. And that’s kind of what’s happening in the digital world I suppose. Isn’t that.
Jason
Yeah. You meet this, there’s a saturation. Is it like a balance between being really good at something, perfecting your craft and doing it for years and then it gets saturated and that will either if it’s if it’s ads, it might be the cost per click goes up. So, so much that you can only afford to do it if you’re selling oil or something.
And if it’s something else, like if it’s email marketing, you just, you’ve got like the lowest common denominator of approaches where people just email absolute horrendous stuff. That means that none of the other stuff works, even if it’s quite good. Right? And that’s it. Yeah. It’s a kind of a constant battle, isn’t it, to find something new, but then learn it quick enough to be good at it and be able to help people with it before it becomes old again.
And and it comes full circle to direct mail as you said.
Anna
Yeah. And I think again, it’s just kind of knowing your audience, you go into these lines to receive. It is so much to think about when you when you’re thinking about kind of best routes and you know messaging massive are you have you got the right message even things like the subject message of an email can be like a massive factor on if that person’s going to open that email or not, you know?
And then there’s also the other hand. Whereas emails can be, you know, are they more deliverable depending on what was being put in that subject line? There’s so much to think about. But I think the common denominator on all of this is marketing in general. Everything in conjunction kind of works together. You know, there’s not, like we said, is not just because you send one email out on one campaign doesn’t mean it’s going to boom.
Jason
Yeah, you guys do like a combination of, I would say, multilevel marketing because I’ve mean something about pyramid schemes, but it’s not that. Multichannel marketing, you do like quite a lot, a broad range of stuff that you depending on the client and where their audience lives, what kind of direct mail stuff do you do because I’m I’m I’m fairly new to that.
Anna
So direct mail is not really something I’ve touched on much recently just again because of the the way that the world kind of gone and obviously everyone’s trying to be more ecologically friendly and actually going off from that. We had a recent request for seeded paper which is seems to be the new thing that you can you can print on and then put in your garden once you’ve got it.
And it kind of grows into something because it’s got secret. Yeah. Yeah. So that and obviously in line with what’s going on in the world at the minute, that seems to be the new, the new and the new thing. It definitely I think it was something that I kind of touched on a few years ago or maybe last year, but obviously, naturally, it’s more expensive than your normal direct mail.
But yeah, it seems to be kind of a new thing that people are doing and it’s a great life from, from my point of view, is brilliant idea and you know, you can print on paper that you can then recycle in the back garden and grow something off the back of it and brilliant.
Astra
And so even for the brand as well like to that’s something you’d always remember like oh do you remember that direct mail that came out the door and now it’s a thriving bush in the garden. But if you’re an early adopter. Incredible.
Anna
Yeah, absolutely. And if you think about kind of the amount of different businesses out there who have got these new targets for, you know, like net zero by 2040 or new electric cars coming in and stuff like that. They need to be at the forefront of all this transformation. And that kind of shows from the very beginning that, you know, they’re thinking about that side of things.
I suppose it’s not sure.
Jason
It is a common conversation and sustainability when it comes to your clients or prospects or like when you’re talking to people, is it to come up more and more?
Anna
Yeah. Yeah. So obviously one of my biggest clients it’s their main subject. So it’s definitely something that I personally experience day in, day out is always at the forefront of their minds in particular. But yeah, I think, I think it’s something that kind of it’s worldwide, isn’t it? It’s not just it’s not just something that is happening in one industry or one one client of ours.
It’s kind of happening across across the globe at the minute. Everyone is there’s a big, big focus on it. Obviously, we’ve got the net zero. The dates are a bit you know, I’m not sure I know all the dates that keep changing, but it is is something that is kind of being brought up day in, day out on like how we how we help. And we’re a big part of that.
Astra
You in house have to sort of obviously you guys will have your own sustainability targets to meet. So when like say if a client came in and was like, oh, I want to print out a million leaflets and, you know, post them locally kind of thing. Would you guys ever like advise, oh, maybe you can do this digitally instead in order to be more sustainable and both to obviously help their brand image but also to meet your sustain.
Is that something that you guys find yourself doing? So you do a lot more like traditional media than we would. Just for example.
Anna
I Yeah. So again, I suppose it goes back to that, that and that core objective at the beginning. Yeah. So how will we, how we reach these people or businesses depending on kind of who you working with. And I think it’s something that we all all have in the back of our minds kind of saying like this, always something. And it’s not necessarily I suppose it’s not necessarily kind of that really.
It’s more, you know, are we going to hit people better through email on this? That’s if the every business has got an objective to hit I suppose and it’s of with that particular campaign is that something is is that route to market the best ones for that campaign and it might be that digital is a better route to market on on that situation but it also might be the actually the leaflet leaflet printing is is better. I think generally as a as an agency, we always try and look for the most kind of ecological, the best ecological route in terms of, you know, we’re not we I think a lot of people are moving away from like laminated like big direct mails, filled plastic and, you know, all of that kind of stuff. So and I think everyone I mean, speaking freely here, I think everyone in the industry is kind of thinking that way.
And ultimately it’s what is best for for that campaign and who you’re trying to target.
Jason
Yeah, it’s one of the it’s one of those things that you can you can raise it from a moral standpoint or like, we should do this because we should be doing it. But what will always get things actually moving is when you raise it from a commercial standpoint and why your clients will care about it. So the clients clients will care about it or customers will care about it, therefore we should do it.
I think when you v whenever you anchor it to that and, and, and the commercial power of it, you you’ll always get more results when it comes to this stuff, unfortunately, because that’s just the way things are. So you have to argue the business case for fair but in most cases now I think we’ve we’re past the awareness stage of the whole of that whole thing that becomes so many consumers care about it that businesses have to anyway.
Anna
Point now on and I nobody’s kind of like no I don’t I don’t want to do that I want to do that I want to let so much print I think everyone’s in the view of we need to be helping. We all need to be chipping in here. So yeah, that tough conversation, all conversations very definitely.
Jason
And the the thing for us that we’ve noticed in terms of like trends is we even know in terms of messaging, people have searched for like cheap a lot more than the best of they might look for best of the best from their may and that might be best value. They’re very slight subtleties in terms of that. And I could point at cost of living or very many things.
But are there any other like any things like that that you’ve noticed in terms of how people approaching communication with their audience, the trends that have come up recently that you think, okay, the way that we talk about these these campaigns needs to change?
Anna
Weirdly, no, I’ve I’ve not really experienced much myself in my role. I think naturally kind of it’s something that’s kind of come in waves over the last two years. You know, obviously in 2021, I’ve seen kind of hit and hit into a pandemic. It definitely was a conversation then that was when I definitely saw clients of mine being like, you know, we need to keep costs down here.
We need to think of the best route without going going to expensive and then kind of came back a little bit there, well spent, well naturally marketing had to be ramped up again because it was starting to open again. People wanted to know what was going on. So I think at the minute, well, personally for me kind of setting it on like a stagnant kind of nobody really knows what’s going on with with the the way that the world is going at the minute.
But it’s not something that I’ve naturally noticed over the last month or so. And yeah, I don’t I don’t think I’ve really I definitely can understand that people will be looking for cheap things. But personally me in my role does not kind of been a shift like that was back in 2020.
Jason
Yeah. What surprised me about the trade show like re-mergence, which we’ve seen as well, is like I thought changing behaviours is really hard in any organization, but what is set in the budget is set like. So if you’ve got a budget for trade shows that is there and it was seen as quite a drastic change to take the money out of that and spend it on something new like you could do, like a print marketing thing or you could do some SEO or whatever.
It’s quite a bold thing to do. So when we kind of collapsed all of any physical attendance to anything, I’m surprised to see it all just pop back up again and just be that our we did before the pandemic, so we did it after. And whilst we’ve seen like a lot of digital transformation in terms of people are investing in those things that these new routes to market that have worked for them like paid advertising and things like that. It does surprise me that that hit budget has kind of just come straight back the trade show budget, because I do know it’s it’s one of those things that that surely isn’t I don’t know if they get in the same results that they would do from some of the digital options or some of the more direct options than these trade shows, I guess it comes down to like kind of habitual budget spend and what you’re investing in when it comes to campaigns. It’s a strange one, isn’t it?
Anna
And I think.
Astra
As well, though, you have to remember that during although obviously the pandemic was marketing was scaled back and such those that were investing in particular digital and media had the most captive audience they could ever have. And as a result, lots of especially B2C based customer clients. Right. Got a mass more of customers who were all at home saving money because they’re not going out buying things.
And so they amassed quite a lot of revenue for that. Yeah. And so they’ve kind of got it to spend now on marketing. That’s I know that’s what I’ve seen in particular in some of the PPC clients as well. So I think it’s probably the truth. The same is true probably of trade shows in that people were sat sort of a nest egg if you like, that they weren’t using the budget for.
And we all know and working in agencies we don’t use marketing budget, then you’re going to lose that. So I’m not surprised to see I don’t think even if it’s not necessarily as beneficial as spending the same amount of money on something digital or whatever.
Anna
And while there’s a there’s an argument to say, you know, people have missed it, you know, so that that budget is kind of needed, you know, like that those things at work. Yet a couple of years ago that kind of became really stagnant when when pandemic hit. People have like we’ve had like two well just under two years of kind of being behind screens, being stuck in, you know, even things like meetings.
It’s very separate sets, but meetings are not meeting people face to face. Like that was so non-existent for so long that the minute we were allowed to again, it was like quickly, go, go, go meet them, be face to face, do this. And so I think people are recognizing that, that again, it just goes back to my theory of you got to put your budget into everything because not one thing works.
You know, if you’ve got an event and then you’ve got marketing going with it and digital and search on Google because that’s never going away. Everyone does it. You know, if you’ve got all of it, you can’t really go wrong. But so so it’s going back to your point, Jason, with with being surprised. I agree to some extent, but also I think they it’s good that people recognize that, you know, we we do want want that again to a level, I suppose.
Jason
Yeah. No, I agree. I think also like if you’re all your competitors are at that trade show, it’s there’s also an element of, okay, if they’re there, we probably need to be there, too. There’s a I think we can we’ve definitely won some business before by showing clients what their competitors are doing. Such it’s not necessarily we will only do it if we believe that this is a good result.
It’s an opportunity there as well. But I think it definitely inspires action. When you when people exempt, it’s basically fear of missing out, isn’t it? It’s like it’s like that. But on a B2B level.
Anna
Inspiring teams at the summit.
Astra
I’m going to say thing honestly, it says it’s important to have everything and maybe we should move on to our next bit, which makes you order the most important ones.
Anna
Yeah. Yeah, well.
Astra
That’s all right. Nobody will be offended. We ask this to all of our all of our guests. So if you had to put them in order of importance out of PPC social media that includes organic and paid email marketing and SEO, what order would you put them in?
Anna
Okay. So I think again, really, I would say SEO is the most important and social media and PPC and I’ve put email at the bottom only because it’s so saturated at the minute, only I wouldn’t ever sites get rid of it. And I know you’re going to ask me that next question. What I would never say is get rid of it.
But I think that for me kind of sits at the bottom just because of how saturated it is at the minute.
Astra
We’re not going to ask you to get rid of any of them, we offer all of those services so we’re not going to ask you to cast one of them aside. I think this question is probably quite tricky to answer as you work clients with lots of different clients. But on a scale of 1 to 10, how confident are you in your current marketing strategy?
So I guess you can answer that from the perspective of the agency or the perspective of the overall umbrella view of your clients.
Anna
Good. Oh, okay. It’s definitely something that we are working on in terms of getting marketing strategy at the forefront of everyone’s mind. And it’s personally something I’m really trying to push. Again, just bringing people back to the very beginning is like trying to plan from the beginning and stop being reactive, you know, plan everything. So you had so I don’t know, its a really tricky question.
I’d probably say sitting at five oh, they were kind of halfway there, you know. And again, it’s a real mindset adjustment, you know, it’s really trying to trying to bring everyone back to the beginning again and really strategically plan and how we’re going to get to the end goal.
Astra
Yeah, well, my next question was, what do you think’s the most important factor in improving that score? I guess you’ve kind of answered that in that you want everyone to sort of work backwards from that goal rather than just have an idea and act on it. Is that would you agree? That’s the key
Anna
Yeah, I definitely agree. And I also think that every kind of every marketing campaign should have a multi again, going back to what I was saying before about touching base on each marketing platform, everyone should have a a multi channel campaign approach. You know, where, where we’re thinking about whether that be is more or less like, I don’t know, just talking on time but like maybe even my direct mail on the email, you know, like just to something as small as those obviously generally with huge marketing campaigns, you’re going to be wanting to think about everything and what, what comes out on what platform, when and why and the messaging and stuff like that, across the board. They’re all very different and they all speak to different customers in different ways. But yeah, it’s just kind of really, really going back to that. Let’s think about the beginning of all of this. How is going to be best reach budget allocated to different channels and and kind of really work in work and it’s difficult because across everyone, across all my clients and all the jobs that I’ve had, everyone wants everything now. And that’s that’s the biggest thing. It’s like that’s the biggest kind of obstacle, I would say is account as an account manager that you come against, is that making sure that you are actually bringing your clients back in the room and saying, we all want this goal for you, we all want to get that, but we’ve got to really think strategically about how we’re going to get there and what’s going to get you the best results.
And sometimes they aren’t always overnight. Obviously there is instances where they can instantly happen and it would be great. But a lot of the time it’s a strategic approach that take it takes people can take months.
Astra
Mm. Yeah.
Jason
Its funny on that though because on that list that you put out as well, the, the SEO probably being best followed by social media or payed organic and then PPC and email marketing. They probably are listed also in order of what is the quickest site, what takes the longest to the quickest. So you could put an email marketing campaign out in no time or send it to purchase list. But SEO is like 9 to 12 months, so we know as marketers what is valuable, but it’s also the hardest one to get clients to agree on because it’s, it’s like what this is going to benefit the guy that comes after me, perhaps.
Anna
Yeah that’s the thing isn’t it. And I suppose there is an argument to it as well where you know, search can, I could be wrong because I’m not a guru in this. But search is kind of predominantly for brand awareness getting the name out there getting kind of specific things that you want to talk about through the search engine, where kind of an email marketing campaign can literally be like, we want to sell this, we want to sell ten by tomorrow.
And then of that, you can send a really strong marketing email out that says I’d offer on Buy now and then something like, Some people do it, Amazon probably do it. I’ve not had an email from Amazon for a long time, but you know, Amazon probably do it where they want to sell products or want to get it off the shelves and they send just like an offer now and you can literally just click and buy it.
So like in that it’s a really quick win. So it, I suppose again it just goes back in on, on that beginning goal. What you want to do here. What, what, what, how, how are we addressing this. Which search is great for brand email might be great for Quick Sells, but it is so diverse. It would all depend on on the marketing campaign from the beginning.
Jason
Yeah, I agree.
Astra
To move on to our next section. This is the fun one. So I know, I know. Before we started recording, you said don’t ask me anything about politics and don’t worry, we’re not going to. But this bit is called influencer or politician. So it’s kind of like, whose line is it? Anyway, I’ll read a quote from someone and you guys have to guess if it’s an influencer or a politician, and if you can guess who said it I guess you get bonus points.
Okay, I’ll try and start with a nice easy one. So you and Jason are both playing this, by the way, Jason hadn’t seen this before either, and it sometimes you have to face up to your fears and realize they aren’t actually real influencer or politician is.
Jason
Yeah, 100% influencer.
Astra
You are both correct. So you know who it is?
Jason
Face, which sounds like sounds like someone that’s like been on like a reality TV like Love Island but then has since been through some bad stuff and has it’s become a bit of a mentor for self-development.
Anna
Jason you’re good at this.
Jason
Well I can’t think of anyone that fits that bill but yeah.
Anna
It could be it could be anyone in terms of anyone who kind of is promoting a positive mindset or, you know, I’m thinking someone like Stephen Bartlett or Fern Cotton.
Astra
Yeah, well, I actually know who the person is. I’m fairly certain she was a YouTube video and it’s Zoella.
Jason
Yeah.
Astra
She is that kind of her background.
Jason
And it’s I mean, I kind of know that I think.
Anna
I think she’s makeup isn’t she?
Astra
Them. But yeah, I thought maybe makeup.
Anna
I’m not sure I should probably know that but I don’t.
Astra
Okay, this one. This one should be fairly easy. It’s very hard for them to attack me on looks because I am very good looking. Who said that influencer or politician?
Jason
David Cameron, that obviously an influencer but I don’t know who would say that.
Anna
I’m going to say and I’m not going to say I’m going to say influencer and I’m going to say that it was a joke comment from someone like James Smith.
Astra
Yeah. Jason what are you saying?
Jason
Yeah. Oh, these like do you include Tommy Fury or Tyson Fury? Is like it sounds like mean they might say. But I don’t know if they’re included as an influencer, they they do influence people. But yeah, I don’t know that I don’t have a name.
Astra
Okay. Well, I’m very sad to say that was actually a politician and it was one of the most powerful ones at the time. It was Donald Trump.
Anna
Oh, that doesn’t surprise me.
Jason
So this is obviously an influencer. Okay. He’s an influencer. He was an influencer before. He was a politician when he was a I.
Astra
Guess he was he was reality TV wasn’t.
Anna
So I think that was crazy.
Astra
So we do another one, right? Okay. Yeah, you can say a lot of things about me, but you cannot say I don’t work hard. Influencer or politician.
Jason
It’s like Kim Kardashian influencer.
Astra
You both get the influencer, you are both correct, but it is Molly-Mae Hague.
Anna
I said politician.
Astra
Oh, did you say politician?
Anna
Yeah, I think it’s but you know.
Astra
That Molly-Mae Hague, you know she is she’s dominating the fashion industry. So who don’t know? She might be in politics for too long. Okay, I’ll do one more because I think you’ll level on point. So this is the tie breaker and I have as much chance of becoming Prime Minister as I do being decapitated by a Frisbee or finding Elvis.
Jason
That’s a politician. It’s probably Boris Johnson.
Astra
Bingo. Bango, Bongo. Indeed. You both guessed that. So you’re both still level. We need to crown a winner. Guys need to crown winner you’re too agreeable.
Jason
Got another one
Astra
Yeah, let me. I’m just trying to think of one that might be divisive of the quality of your mind is the quality of your life.
Anna
Influencer like something someone say that oh actually maybe, I dont know. I’m going to say I’m going to go influencer.
Astra
Get an influencer. Jason, really thinking this one through.
Jason
I go for I’ll go for politician, but like a one that says quite outlandish things like the one I did, the like big brother’s house. What’s his name? George. He did the like licking of the cat.
Astra
Yeah. What was his name?
Jason
George. Something on it.
Astra
Yeah, it was George
Anna
Yeah.
Astra
Anna you are the winner. It was Addison Rae who is an influencer. Apparently.
Anna
You know, I never win anything. This great, but you.
Astra
Go well and accolades have. You can tell if it was politicians so. Okay. Jason do you want to do the third section?
Jason
Yes. Strategy analogy. We’re going to do a random word generator. And when I generate this, whereas we’ve got a marketing analogy based around it and the word is acid.
Astra
Acid
Anna
A marketing analogy to acid.
Astra
Yeah. How does marketing relate to acid?
Anna
You are really good at these. I’ve seen a few clips of you Astra.
Astra
This is going to be nerdy. Yeah, it’s kind of touching on your argument Anna. So in chemical reactions, you have to have an acid as a base, an alkali and a salt in order for them to react. And just like a marketing strategy, you need a good solid base. But two or three other things working in order to generate a big bang.
Astra
Thank you. Thank you Chemistry GCSE woo
Anna
That gave us a bit of time to think
Astra
You’re going to give it a go.
Anna
I’m Rubbish at this kind of thing.
Astra
It doesn’t have to be serious you can be the sillier the better actually.
Anna
Okay. And so maybe something like in some cases acid can do quite a bit of damage. So, your marketing can do some damage in a good way so that it can do damage in a bad way more often than not. But I feel like marketing can do damage in a really good way.
Astra
This is it can be disruptive, I guess, which is good. I like it nice that a nicely done Jason. Last but not least, if.
Anna
Have we stole any of your ideas.
Jason
So I was going to go with the science one but I couldn’t remember what the name of the other things called alkaline.
Jason
All these anything good is that that it was going to be like that sometimes you have to look at the bigger picture but to really understand what is the what’s the point of view of your campaigns, you can easily get too focused on the details. And in the end, you can spend so much time just focusing on that, that you just not realizing how good all of the work is that you’re doing and actually you’re on the right path and you just need to maybe just take a wider view.
People have told me that when you take acid you get a slightly more holistic view of the world and you’re able to see the universe. And that’s why marketing is like acid.
Astra
Very good, nicely saved at the last minute.
Jason
You can see I was making it up as I went along.
Astra
Well, I think before you say anything incriminating, we should probably end it there
Anna
Saying please do not go down that sorry. Yeah.
Jason
Yeah, do not.
Astra
Do not do drugs for good marketing.
Jason
Do marketing, don’t do acid.
Anna
Yeah that’s a good one.
Astra
There you go.
Anna
They should do just that.
Jason
They’re get much richer from marketing than acid. Yeah. Okay. Thank you so much Anna for coming on. We always give people an opportunity to kind of promote if there’s anything that they’d like to promote at this point.
Anna
So obviously you mentioned the fitness classes and obviously I live in two separate worlds at the minute. Well, no, not really, except for, I suppose they’re very intertwined in many ways and that kind of I suppose the fitness thing of the you mentioned my Instagram for anyone who is interested in getting fit for the mind and then Fluid and the marketing that we do for Fluid so like you said many times on your and you know in this podcast we do a range of different marketing and we work with great people.
So if anyone’s out there looking for a marketing strategy or somewhere to go with their marketing, we are the place to go.
Jason
As you can find. And I had a Holloway sorry. And Holloway on LinkedIn and on Instagram at at Holloway ex fitness underscore and thank you very much for joining. Thank you Astra as it was very good speak to you.
Anna
Thank you, guys. Thanks for having me.
