Show Leads You’re Not Fake News By Creating Truly Inspiring Content

Content Marketing | Online Branding | Reputation Management
Should you create content with fake news everywhere? Yes; content should be the cornerstone to your marketing efforts. Here's how to use it to build trust.
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Every Little Helps? Why a Little Digital Adjustment Is All The Help Tesco Needs

Content Marketing | Digital Marketing | Inbound Marketing | Online Advertising | Online Branding
Morrisons deal with Amazon saw its share price rise while Tesco got rapped for a misleading ad. Is Tesco's digital strategy all it's cracked up to be?
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Millennials Hate Marketing: Here’s How To Do It Properly

Community Building | Content Marketing | Digital Marketing | Online Branding | online marketing | Reputation Management | Social Media Marketing (SMM)
Millennials hate YOLO, emojis, and feeling patronised according to research, but so many companies are still getting it wrong. Here's how to do it right.
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No Sex Please, We’re Millennials – The Change In Digital Marketing Trends

Digital Marketing | Online Advertising | Online Branding
Brands are toning done on sexualised ads, with shouldering the blame. Is that fair, though, or is it a down to a digital social shift?
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Is Twitter’s Conversation Optimisation The Next Big Thing?

Lead Generation | Online Branding | Reputation Management | Social Media Marketing (SMM) | Twitter Marketing
Twitter has released a feature called Brand Hub which reveals conversation metrics. So, is conversation optimisation set to be a real thing in social media?
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A Cracking Case Study: 4 Tips On Becoming A YouTube Sensation

Lead Generation | Online Branding | Social Media Marketing (SMM) | Video Marketing | Youtube
Apple TV with Siri will bring YouTube into more homes. Here's how one chiropractic's simple strategy is helping his practice grow across the globe.
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Avoiding AdBlock: How To Improve Your Chances Of Getting Seen

Influencer Marketing | Lead Generation | Mobile Marketing | Online Advertising | Online Branding
AdBlock software may be on the rise with privacy fears over mobile. Here are some tips on getting around the software to advertise in new creative ways.
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The PR Stunt That Shows Social Media Isn’t Always Magic

Online Branding | Social Media Marketing (SMM)
A PR stunt from two magicians went viral last week with many reporting it as a piece of live TV history. Here's why such lazy journalism will hit them hard.
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Reddit’s Woes Highlight Short Term Social Strategy Suicide

Community Building | Content Marketing | Online Branding | Social Bookmarking | Social Media Marketing (SMM)
Reddit's in meltdown, and brands are caught in the crossfire. They're being punished for having the wrong Reddit social media strategy; here's why...
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How To Approach Content Sponsorship – 5 Top Tips

Content Marketing | Influencer Marketing | Online Branding | Social Media Marketing (SMM)
As the FTC in America updates its rules on sponsored advertising on social media Webpresence looks at how to build ethical sponsored content relationships.
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