5 Ways To Use Social Media And Paid Search To Drive People To Your Shop

Lee Jackson Lee Jackson 18th April 2017
Local Marketing | Local Search | Paid Search (PPC) | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
It's easier than ever for small businesses to increase footfall to their shop with a combination of social media and search marketing. Here's how.
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3 Local Inbound Marketing Tips To Target Desirable Postcodes

Lee Jackson Lee Jackson 24th January 2017
Inbound Marketing | Local Marketing | Local Search | Paid Search (PPC) | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
Not only is it possible to target people on social media, it's also possible to target postcodes to attract more affluent customers for growth. Here's how.
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How Small Businesses Can Grow By Capturing A Mobile Audience

Lee Jackson Lee Jackson 30th August 2016
Content Marketing | Conversion Rate Optimisation | Lead Generation | Local Marketing | Mobile Marketing | Paid Search (PPC) | Responsive Design | Social Media Marketing (SMM) | Video Marketing
Mobile marketing isn't the future anymore. It's here now, and small businesses that get their mobile strategy right can see serious potential growth.
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How Niche Industries Can Target Better Prospects With Inbound Marketing

Lee Jackson Lee Jackson 15th August 2016
Content Marketing | Inbound Marketing | Lead Generation | Local Marketing | Paid Search (PPC) | Search Engine Marketing (SEM) | Social Media Marketing (SMM)
It can be harder for niche businesses to make an impact with their smaller pool of prospects. Social targeting and long-tail SEO is the key to growth.
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How To Target Fresh Local Leads Through Creative Marketing

Lee Jackson Lee Jackson 2nd August 2016
Content Marketing | Digital Marketing | Inbound Marketing | Lead Generation | Local Marketing | Local Search | Social Media Marketing (SMM)
Locals are the lifeblood of your business, but how do you get them through your doors and visiting your website? With a mix of search and social marketing.
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How Beacons Are Shaping The Future Of Local Digital Marketing

Lee Jackson Lee Jackson 16th April 2015
Digital Marketing | Lead Generation | Local Marketing | Local Search
Geofencing, targeting, and beacon marketing are on their way. Guess what; it's much easier to implement than you might think. Webpresence explains.
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Television Ads Are On The Ropes Thanks To Mobile Advertising

Lee Jackson Lee Jackson 20th January 2015
Conversion Rate Optimisation | Local Marketing | Local Search | Mobile Search/SEO
People are going online instead of watching adverts. Is the internet finally ready to deal a killer blow to TV advertising? Webpresence investigates.
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Is Facebook’s Guided Browsing Set To Replace Local Search?

Lee Jackson Lee Jackson 18th November 2014
Facebook Promotion | Google | Local Marketing | Local Search | Search Engine Marketing (SEM) | Social Media Marketing (SMM)
Facebook's updated Places feature is set to offer smaller local businesses another form of visibility through guided browsing, but can it take on Google?
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The Apple Watch: Is Local Search Finally Going To Explode On Wearables?

Lee Jackson Lee Jackson 16th September 2014
Bing | Google | Local Marketing | Local Search
With the Apple Watch entering the wearables market expect smartwatches to be commonplace. But what can businesses do to take advantage of this new channel?
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How To Integrate Google Pigeon Into Your Local Search Campaign

Lee Jackson Lee Jackson 29th July 2014
Digital Marketing | Google | Local Marketing | Local Search | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO)
Google Pigeon has launched. A new local search algorithm, some say it may be detrimental to smaller sites. But are they right? Webpresence investigates.
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