Local Event Promotion on Social Media: Do It The Barnaby Way

Lee Jackson Lauren Cooper 26th June 2018
Facebook | Local Marketing | Social Media Marketing (SMM)
Here we look at how Macclesfield's Barnaby Festival successfully utilised social media to promote their events, reach a wider audience and generate buzz.
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Macclesfield’s High Street Can Survive, But Shops Need To Adapt For A Digital Future

Lee Jackson Lee Jackson 14th June 2018
Digital Marketing | Local Marketing | Marketing Automation | Social Media Marketing (SMM)
Macclesfield has 64 empty units across the town centre. That's not good news for the local community; local businesses, however, can fight back and engage with the Macclesfield shopping community with a creative digital inbound marketing strategy.
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5 Macclesfield Businesses Who Are Killing It On Social Media!

Lee Jackson Lauren Cooper 31st May 2018
Facebook | Instagram | Local Marketing | Social Media Marketing (SMM)
Running a social media campaign for a small local business isn't easy, but we've got you covered! Check out these 5 businesses in Macclesfield who are absolutely killing it on social media and find out what you can learn from their strategies.
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5 Workarounds To Avoid A Facebook Engagement Bait Penalty

Lee Jackson Lauren Cooper 24th April 2018
Facebook | Social Media Marketing (SMM)
Facebook hates Engagement Bait tactics, so they're no longer going to be tolerating them. Here, we discuss exactly what they are and how you can avoid the penalty for using them.
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Twitter Ad Targeting – 5 Insanely Effective Strategies

Lee Jackson Lauren Cooper 10th April 2018
Digital Marketing | Lead Generation | Social Media Marketing (SMM) | Twitter
Are you getting the most out of your Twitter adverts? Setting the right objectives can be the difference between the success and failure of your ad - Learn how to choose the right targeting options to meet your marketing objectives and business goals.
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Instagram for Small Businesses: What, Where, When, Who, Why and How

Lee Jackson Lauren Cooper 12th March 2018
Instagram | Social Media Marketing (SMM)
Instagram has been easily disregarded when it comes to choosing platforms for businesses social profiles – but it can actually be one of the biggest influences for your business on social media. Are you getting the most out of your social media? Here's all you need to know!
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Small Businesses: Reach The Next Level In 2018 By Working With A Specialist Digital Agency

Lee Jackson Lee Jackson 6th March 2018
Digital Marketing | Lead Generation | Marketing Automation | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
Only you will know how much blood, sweat and tears you have put into starting your business. Small businesses looking to take the next step, though, may not have the time or knowledge to market themselves effectively online. Here's how a specialist agency can help you grow.
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Personalisation And 5 Other Key Marketing Trends For 2018

Lee Jackson Lee Jackson 9th January 2018
Digital Marketing | Lead Generation | Marketing Automation
We think personalisation will be key to brands' success over the course of 2018. If you're looking to grow your business too, we think it's essential to also focus on these five other marketing techniques...
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5 Ways Marketing Automation Can Turn Passing Interest Into Repeat Sales

Lee Jackson Lee Jackson 25th July 2017
Conversion Rate Optimisation | Lead Generation | Marketing Automation
So much traffic visiting your site, yet so little sales... Marketing automation can help you convert those leads and better interact with them. Here's how.
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GDPR Means Small Businesses Will Have To Rewrite How They Collect Data

Lee Jackson Lee Jackson 2nd May 2017
Digital Marketing | Lead Generation
Despite Brexit, your company's data policy still needs to be in line with EU GDPR laws. Here are 4 tips to futureproof your data collection for growth.
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