Is PPC Dead? Why Pay Per Click In 2012 May Be Ill Advised

Digital Marketing | Inbound Marketing | Paid Search (PPC) | Search Engine Marketing (SEM) | Social Media Marketing (SMM)
Whether you call it pay-per-click (PPC), cost-per-click (CPC) or just plain old Google Adwords (not that Adwords is by any means the only paid advertising platform of this type), research from a YouGov survey reveals that only 18% of businesses actually manage to recoup the cost of their PPC campaign, let alone make a profit. But why? Is PPC no longer an appropriate strategy? What has changed to lessen its effectiveness?
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Why You Should Switch To Facebook Advertising Right Now

Facebook Promotion | Paid Search (PPC)
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