Google Isn’t Happy That Brands STILL Aren’t Disclosing Relationships In 2016

Content Marketing | Google | Link Building | Online Advertising | Social Media Marketing (SMM)
Google has told people, again, to disclose relationships when advertising products. Why are people still doing it in 2016, and how can they fall in line?
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How To Prevent Google From Banning Your Website Forever

Google | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO)
Research suggests Google may have peaked for desktop search. At the same time, it's threatening to seriously penalise repeat offenders. Coincidence?
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How To Approach Content Sponsorship – 5 Top Tips

Content Marketing | Influencer Marketing | Online Branding | Social Media Marketing (SMM)
As the FTC in America updates its rules on sponsored advertising on social media Webpresence looks at how to build ethical sponsored content relationships.
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Are Links In Danger Of Being Replaced By Facts In Search?

Content Marketing | Link Building | Search Engine Optimisation (SEO)
Will Google be getting rid of links and rank sites based on factual content? It may happen in the near future, but it asks more questions than it answers...
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How Paid Links Cheat The People That Matter Most

Google | Link Building | Penguin | Search Engine Optimisation (SEO)
More companies are getting caught trying to cheat search engines with paid links. Here's why paid links hurt more people than your own search rankings.
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Google Penguin 3.0 Is A Reminder To Build Links Ethically

Digital Marketing | Google | Link Building | Negative SEO | Penguin | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO)
Google has released Penguin 3.0, a refresh of its algorithm designed to combat spam and penalise sites that practise unethical link building for rankings.
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The Trouble With TopSEOs: Why It’s Essential To Be Transparent Online

Digital Marketing | Online Branding
TopSEOs has reportedly got on the wrong side of Google and been banned. Here's why it's important to be transparent online for the sake of your customers.
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Has Google Created A Platform For Negative SEO Extortion?

Digital Marketing | Google | Link Building | Penguin | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO)
An extortion group has been targeting people demanding money or they'll be the victims of link spam. Google offer little help so what steps should you take?
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All About Link Reclamation, And Doing It The Right Way

Community Building | Digital Marketing | Google | Inbound Marketing | Link Building | Penguin | Search Engine Marketing (SEM)
Somebody has written content about you on the internet and neglected to put a link back to your site. Learn about link reclamation with Webpresence!
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Offline’s Increasing Importance In Effective Online Branding

Digital Marketing | Local Marketing | Online Branding | Website Promotion
A clever offline branding strategy is becoming crucial in the world of online marketing. Webpresence explains why, and how it applies to your website.
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