5 Ways To Optimise For Google Hummingbird – Starting Now

Digital Marketing | Google | Inbound Marketing | online marketing | Search Engine Marketing (SEM) | Website Development
Google has changed the rules with its huge Hummingbird update. Find out how your site can capitalise with these simple optimisation tips from Webpresence.
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The Critical Importance Of A Unique Selling Point

Content Marketing | Digital Marketing | Inbound Marketing | Lead Generation | Link Building | Online Branding | Search Engine Optimisation (SEO) | Social Media Marketing (SMM)
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So Why Isn’t Article Marketing Dead Yet?

Article Marketing | Content Marketing | Google | Inbound Marketing | Link Building | Search Engine Optimisation (SEO) | SEO Copywriting
I am still astonished at the number of people who have walked away from one of the most effective and long-lasting search engine optimisation and website marketing strategies, all because of a couple of innocent monochromatic animals.
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Should You Ever Rewrite Your Old Web Content?

Content Marketing | Google | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO) | SEO Copywriting
Should you rewrite your old website content, or simply leave it as it is? Should you delete your old content completely? This is a look at some of the issues relating to rewriting old content in the light of today's search engine algorithms.
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Negative SEO – How To Protect Your Site!

Link Building | Negative SEO | Search Engine Optimisation (SEO) | SEO Copywriting
There has been a great deal of talk over the last few weeks about Google's Penguin update. But there is another side to the whole issue of Google's web spam algorithm - the problem of negative SEO.
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Google Launches Its First Update To The Penguin Algorithm

Google | Link Building | Search Engine Optimisation (SEO) | SEO Copywriting
A couple of days ago Matt Cutts announced through Twitter that the first official update to their Penguin algorithm launched back in April has just been rolled out.
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Analysing Google’s Penguin Update In Practical Terms

Google | Search Engine Marketing (SEM) | Search Engine Optimisation (SEO) | Website Promotion
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